Philips launches Roku TVs with Ambilight technology in US

SAN JOSE, Calif. - Roku announced Wednesday the release of Philips Roku TVs featuring Philips’ Ambilight technology, marking the first time this ambient lighting system has been available with Roku TV OS in the United States. The announcement comes as Roku’s stock trades near its 52-week high of $104.96, with the company showing impressive growth of 17.32% in revenue over the last twelve months.

The new televisions incorporate intelligent LED lighting built into the back of the TV that projects colors onto surrounding walls in real-time, corresponding with on-screen content. The technology aims to extend the viewing experience beyond the screen’s boundaries. According to InvestingPro, Roku’s strong financial health and market position make it well-positioned to continue innovating, with 10+ additional exclusive insights available to subscribers.

"With Philips Roku TV featuring Ambilight, we’re transforming the viewing experience," said Tom McFarland, Vice President of Roku TV, in a press release statement.

The new television lineup offers 4K UHD resolution with HDR10 support and includes Roku’s streaming platform with access to thousands of streaming channels. The TVs also feature Roku Smart Picture, which automatically adjusts picture settings based on content being viewed.

Additional features include compatibility with Roku wireless speakers and soundbars, integration with Roku’s mobile app for voice commands, and Apple AirPlay support for streaming from Apple devices.

The Philips Roku TVs with Ambilight are available in 43, 50, 55, and 65-inch models and can be purchased starting Wednesday at Sam’s Club locations across the United States.

Roku currently holds the position of the top TV streaming platform in the U.S., Canada, and Mexico, according to hours streamed data from Hypothesis Group as of December 2024. With a market capitalization of $14.75 billion and a strong liquidity position evidenced by a current ratio of 2.85, the company appears well-positioned for continued growth. Investors can access Roku’s complete financial analysis and upcoming earnings report (scheduled for October 29) through InvestingPro’s comprehensive research tools.

In other recent news, Roku Inc. has been the subject of multiple analyst reports and market observations. Citizens JMP raised its price target for Roku to $145 from $110, maintaining a Market Outperform rating, citing Roku’s significant presence in U.S. households and its growing share of TV viewing time. Needham also reiterated its Buy rating on Roku, with a $110 price target, identifying the company as its top pick for 2025. Benchmark echoed this sentiment, maintaining a Buy rating and a $130 price target, after engaging with Roku’s management, who expressed optimism about sustainable platform revenue growth.

Piper Sandler maintained a Neutral rating with an $88 price target but noted growth in small and medium-sized business usage of Roku’s advertising platform. Additionally, Roku’s streaming services have surpassed broadcast TV in viewing time for the third consecutive month, capturing 21.4% of all U.S. TV viewing time in July, according to Nielsen data. This marks a 14% year-over-year growth in Roku’s share of TV viewing. These developments underscore the ongoing shift from traditional broadcast to streaming services.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.