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Playtika Holding Corp stock hits 52-week low at 3.36 USD

Published 13/10/2025, 19:14
© Reuters
PLTK
-0.59%

Playtika Holding Corp’s stock has reached a new 52-week low, hitting a price of 3.36 USD. According to InvestingPro data, the company maintains a healthy 11.8% dividend yield and shows strong profitability with a 72% gross margin. This marks a significant downturn for the digital entertainment company, which has seen its stock price decline by 54.93% over the past year. The drop to this new low reflects ongoing challenges and market pressures that the company is facing, as it navigates a competitive landscape in the mobile gaming sector. Investors are closely monitoring the situation to determine if the company can rebound from this downturn and stabilize its financial performance. Despite current challenges, InvestingPro analysis suggests the stock is currently undervalued, with analyst targets ranging from $4 to $14 per share. For deeper insights and additional ProTips about Playtika’s financial health and market position, investors can access the comprehensive Pro Research Report available on InvestingPro.

In other recent news, Playtika Holding Corp. reported its second-quarter 2025 earnings, which fell short of expectations. The company disclosed an earnings per share of $0.09, significantly below the forecasted $0.19, marking a 52.63% surprise miss. Revenue was reported at $696 million, missing the anticipated $705.4 million by 1.33%. Following these results, UBS adjusted its price target for Playtika, lowering it from $5.50 to $4.00, while maintaining a Neutral rating. The adjustment was influenced by improved performance in casual games but noted declines in Slotomania and other social casino titles. Additionally, Playtika announced the appointment of Erez Hershkovitz as vice president and chief accounting officer. Hershkovitz previously held financial leadership roles at Au10tix Ltd. and Voyager Labs Ltd. These developments come as Playtika navigates its current financial landscape.

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