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STAMFORD - Philip Morris International (NYSE:PM), a $240.69 billion tobacco giant with $39.99 billion in trailing twelve-month revenue, announced an expanded partnership with Scuderia Ferrari HP and Ferrari Challenge Trofeo Pirelli for the 2026 season and beyond. The agreement will introduce ZYN nicotine pouches branding on Scuderia Ferrari HP Formula 1 liveries at select races.
The ZYN branding will first appear on the Ferrari car during the Formula 1 Etihad Airways Abu Dhabi Grand Prix scheduled for December 7, 2025.
"PMI shares with Scuderia Ferrari HP the pursuit to innovate and challenge the status quo for millions of adults that share this passion," said Stefano Volpetti, President Smoke-Free Products & Chief Consumer Officer at PMI, according to the company’s press release.
Lorenzo Giorgetti, Chief Racing Revenue Officer at Ferrari, noted that the renewed collaboration continues a relationship spanning over fifty years.
ZYN is described as the number one nicotine pouch brand globally based on PMI reported shipment volumes and in-market sales estimates from January to July 2025. In the United States, ZYN nicotine pouches are authorized by the Food and Drug Administration.
The partnership expansion comes as PMI reports that its smoke-free business accounted for 41% of total net revenues in the first nine months of 2025. The company states it has invested over $14 billion since 2008 to develop smoke-free products.
Formula 1, with its predominantly adult audience, serves as a platform where PMI engages adult consumers with information about alternatives to cigarettes, according to the company’s statement.
In other recent news, Philip Morris International reported its third-quarter earnings for 2025, surpassing analysts’ expectations. The company achieved an adjusted diluted earnings per share (EPS) of $2.24, exceeding the anticipated $2.09. Revenue also outperformed forecasts, reaching $10.8 billion compared to the expected $10.63 billion. These results highlight the company’s strong performance, particularly in its smoke-free product lines. Additionally, Philip Morris announced a significant restructuring plan set to take effect on January 1, 2026. This restructuring will create separate U.S. and International business units, replacing the current four geographic segments with three new reportable segments: International Smoke-Free, International Combustibles, and U.S. This move aligns with the company’s ongoing transition toward smoke-free products.
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