Polaris unveils new RANGER 500 utility side-by-side starting at $9,999

MINNEAPOLIS - Polaris Off Road introduced its all-new 2026 RANGER 500 utility side-by-side vehicle on Tuesday, expanding its product lineup with an entry-level model priced at $9,999. The company, with a market capitalization of $3.2 billion and currently trading near Fair Value according to InvestingPro analysis, has maintained a strong position in the outdoor vehicle market despite analysts forecasting a sales decline this year.

The mid-size utility vehicle features a 28-horsepower engine, 300-pound dump box capacity, and 1,500-pound towing capability. Standard features include a factory-installed roof, front bumper, 2,500-pound winch, and LED headlights.

"With the continued shift from city living to more suburban and rural residences, more and more people are finding themselves with ample space, yard projects, and time spent outdoors," said Reid Wilson, President of Off-Road Vehicles at Polaris, in a press release statement.

The vehicle’s compact 58.5-inch width design aims to provide maneuverability in tight spaces while accommodating two passengers. Polaris emphasized the model’s simplified controls and minimal maintenance requirements as selling points for first-time side-by-side owners.

The RANGER 500 includes on-demand all-wheel drive, a standard 2-inch hitch receiver, and a chassis-integrated plow mount plate for snow removal capabilities. The company is offering 30 different accessories for customization.

According to the company, the new model will begin shipping to dealers in early August. Polaris (NYSE:PII) has maintained its position as the top-selling utility side-by-side brand for 27 years, according to the manufacturer’s statement.

The vehicle comes with a one-year warranty and is supported by Polaris’ nationwide dealer network for service and maintenance. With a current P/E ratio of 80.6 and an EBITDA of $512.3 million in the last twelve months, investors can access detailed financial analysis and additional metrics through InvestingPro’s extensive coverage of over 1,400 US stocks.

In other recent news, Polaris Industries Inc. reported its second-quarter 2025 earnings, revealing a notable earnings per share (EPS) beat. The company announced an adjusted EPS of $0.40, significantly surpassing the forecasted $0.0027. Additionally, Polaris Industries’ revenue reached $1.85 billion, exceeding the anticipated $1.71 billion. These results highlight the company’s strong financial performance in the recent quarter. Investors often look closely at such earnings and revenue figures to gauge a company’s financial health. The company’s stock showed a positive premarket reaction, reflecting investor optimism. These developments are part of the recent financial disclosures from Polaris Industries.

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