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LONDON - An English Premier League football club has awarded contracts worth approximately £250,000 to Halfspace Limited, a sports data and marketing business recently acquired by Pri0r1ty Intelligence Group PLC (AIM:PR1), according to a press release issued Tuesday.
The contracts will see Halfspace provide data-led marketing services to help the unnamed Premier League club improve returns on ticketing and hospitality sales. The club will also implement Halfspace’s proprietary Compass ID tracking technology, which enables GDPR-compliant data gathering to profile and engage potential customers.
Pri0r1ty Intelligence Group, an AI, data and marketing services company, acquired Halfspace as part of its strategy to integrate data marketing operations with AI capabilities. The press release indicates the Premier League club may utilize Pri0r1ty’s AI applications across its operations in the future.
This agreement follows another recent contract between Halfspace and what was described as a "major European sports rights holder" announced earlier this month.
Rory Maxwell, who serves as CEO of Halfspace and COO of Pri0r1ty, stated that the deal "reflects increasing awareness among high-profile sports teams around the role of data in driving marketing strategies and commercial growth."
Pri0r1ty Intelligence Group is listed on London’s AIM market under the ticker PR1.
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