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LONDON - Pri0r1ty Intelligence Group PLC (AIM:PR1), a company specializing in artificial intelligence (AI) solutions for small and medium-sized enterprises (SMEs), has expanded its payment options to include Bitcoin and other cryptocurrencies. The new payment feature, enabled through a partnership with Coinbase (NASDAQ:COIN) Commerce, is designed to cater to the growing number of customers comfortable with digital currencies and to streamline the transaction process for its services.
The announcement made today indicates that Pri0r1ty is embracing a broader cryptocurrency strategy to enhance its business offerings. The integration allows for secure and effortless cryptocurrency transactions, reflecting the company’s commitment to leveraging innovative technologies to meet customer needs. In line with this development, Pri0r1ty has established a Bitcoin Treasury Management Policy to manage its exposure to Bitcoin and other stable coins.
James Sheehan, CEO of Pri0r1ty, expressed enthusiasm for the new payment flexibility, stating that it could expand the company’s customer base and improve customer interactions. He emphasized the company’s dedication to innovation and staying ahead of market trends, suggesting that cryptocurrencies will play a significant role in future business transactions.
The company has already begun receiving payments in Bitcoin, prompting a strategic evaluation of how to manage these holdings for the long-term benefit of shareholders. This move positions Pri0r1ty to explore new revenue streams while enhancing its treasury management.
The integration of cryptocurrency payments by Pri0r1ty highlights the increasing adoption of digital currencies in the business world, particularly among tech-savvy users. This initiative is part of the company’s strategy to stay at the forefront of the transformational shift towards digital payment methods.
This report is based on a press release statement from Pri0r1ty Intelligence Group PLC.
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