QuantaSing to rebrand as Here Group amid business restructuring

BEIJING - QuantaSing Group Limited (NASDAQ:QSG), a pop toy company with a market capitalization of $476 million, announced Tuesday it will restructure its business operations and rebrand as Here Group Limited, pending shareholder approval at a November 6 extraordinary general meeting. The company’s stock has seen significant volatility, gaining over 130% in the past six months despite a recent 9% decline last week.

As part of the restructuring, QuantaSing will divest its individual online learning services business through termination of variable interest entity (VIE) agreements with Beijing Feierlai and Beijing Chuangyuqizhi. The company will also transfer its overseas learning services and certain consumer businesses to a third-party buyer. According to InvestingPro data, the company maintains strong financial health with an impressive 84% gross profit margin and healthy liquidity ratios.

The total consideration for these transactions amounts to RMB162 million and US$2.5 million, with the buyer assuming net liabilities of the transferred entities as of June 30, 2025, subject to adjustments.

Following the restructuring, QuantaSing will focus exclusively on its pop toy business through Shenzhen Yiqi Culture Co., Ltd. and remaining entities. The company plans to change its ticker symbol from QSG to HERE.

"The Company believes that its proposed company name and ticker symbol change will better align with the business strategy and corporate image going forward," according to the press release.

The VIE termination agreements took effect on September 30, 2025. Shareholders of record as of October 2, 2025, will be eligible to vote at the extraordinary general meeting, which will be held at the company’s Beijing headquarters.

The proposed name change to Here Group Limited (with the dual foreign name 奇梦岛集团有限公司) requires shareholder approval before taking effect, after which the ticker symbol change will be implemented. Trading at a P/E ratio of 8.7, the stock currently appears slightly overvalued according to InvestingPro Fair Value metrics. Investors can access detailed analysis and 14 additional ProTips about QSG through the comprehensive Pro Research Report, available exclusively to InvestingPro subscribers.

In other recent news, QuantaSing Group Ltd reported strong financial results for the fourth quarter of 2025. The company achieved a total revenue of RMB 617.8 million and a net income of RMB 108 million. These figures indicate substantial growth in its core business segments. The earnings call also outlined strategic initiatives that QuantaSing plans to implement for future expansion. Despite the positive financial performance, the article did not mention any recent mergers or acquisitions involving the company. Additionally, there were no reports of analyst upgrades or downgrades for QuantaSing Group Ltd during this period. These recent developments highlight the company’s focus on maintaining its growth trajectory through strategic planning and execution.

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