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NEW YORK/COLUMBUS - Furniture retailer Raymour & Flanigan announced Thursday a long-term partnership with Bread Financial (NYSE:BFH) to launch a private label credit program scheduled to debut in late 2025.
The program aims to provide qualified customers with flexible financing options integrated directly into Raymour & Flanigan’s platforms, according to a company press release. The partnership is designed to make home furnishings more accessible to a wider customer base.
Guy Demascole, director of payment solutions at Raymour & Flanigan, said the company sought a financing provider that shared its commitment to enhancing customer experiences throughout the purchasing process.
Val Greer, Executive Vice President and Chief Commercial Officer at Bread Financial, stated the program "is designed to deliver immediate value and flexibility to shoppers, creating a more accessible and seamless experience."
Raymour & Flanigan operates 104 showrooms across the Northeast, along with 36 outlet stores and five clearance centers. The company, founded in Syracuse, N.Y. in 1947, is currently the largest furniture and mattress retailer in the Northeast and seventh largest nationwide.
Bread Financial, a financial services company listed on the New York Stock Exchange, provides payment, lending and saving solutions to consumers and businesses.
The companies did not disclose financial terms of the agreement in their announcement.
In other recent news, Bread Financial Holdings Inc. reported its Q2 2025 earnings, showcasing a robust performance with adjusted earnings per share of $3.15 and a net income of $149 million. Despite a slight 1% decline in revenue year-over-year, the company achieved $929 million in revenue. Additionally, Bread Financial announced a 10% increase in its quarterly cash dividend, raising it to $0.23 per share, and expanded its share repurchase program. These financial decisions reflect the company’s commitment to returning value to its shareholders. Meanwhile, Citizens has reiterated its Market Perform rating for Bread Financial, noting ongoing competitive pressures from Buy Now, Pay Later offerings in the consumer credit space. These developments highlight the company’s strategic efforts to navigate a challenging market environment.
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