Bread Financial Holdings Inc (BFH)

Currency in USD
62.19
-2.75(-4.23%)
Closed·
62.210.00(0.00%)
·
BFH Scorecard
Full Analysis
Management has been aggressively buying back shares
BFH is not included in our AI-picked strategies. See which stocks are.
Fair Value
Day's Range
61.3864.80
52 wk Range
38.2168.01
Key Statistics
Prev. Close
64.94
Open
64.35
Day's Range
61.38-64.8
52 wk Range
38.21-68.01
Volume
797.03K
Average Volume (3m)
660.87K
1-Year Change
26.71%
Book Value / Share
68.01
Fair Value
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Fair Value Upside
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BFH Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
69.67
Upside
+12.02%
Members' Sentiments
Bearish
Bullish
ProTips
7 analysts have revised their earnings downwards for the upcoming period
Show more

Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Sell
Technical Indicators
Strong Sell
Moving Averages
Sell

Bread Financial Holdings Inc Company Profile

Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for private label and co-brand credit card programs, as well as through Bread partnerships; and Comenity-branded general purpose cash-back credit. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. It offers its products under the Bread, Bread Financial, Bread Cashback, Bread Rewards, Bread Pay, and Bread Savings brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.

Sector
Financial
Employees
6000

Bread Financial Holdings Inc SWOT Analysis


Credit Quality Boost
Explore Bread Financial's improving credit metrics, with lower delinquency rates and net charge-offs, potentially leading to reduced provisioning and enhanced profitability.
Revenue Headwinds
Delve into the challenges facing Bread Financial, including declining loan balances, pressure on net interest margins, and intense competition from BNPL providers.
Capital Strategy
Learn about Bread Financial's capital management approach, balancing shareholder returns through buybacks and dividends with maintaining a strong 14% CET1 ratio.
Analyst Outlook
Discover varied analyst perspectives on Bread Financial, with price targets ranging from $45 to $68, reflecting the complex landscape the company navigates.
Read full SWOT analysis

Bread Financial Holdings Inc Earnings Call Summary for Q3/2025

  • Bread Financial's Q3 2025 EPS of $4.02 beat expectations by 86.11%, with revenue at $971 million slightly above forecasts
  • Despite strong earnings, stock fell 2.56% pre-market; company trades near Fair Value with 'GOOD' financial health score
  • Credit sales up 5% YoY to $6.8 billion; direct-to-consumer deposits grew to $8.2 billion
  • Full-year guidance: net loss rate 7.8-7.9%, flat to slightly down average loans, flat total revenue vs 2024
  • Management cautiously optimistic, focusing on prudent underwriting and diverse product offerings for consumers
Last Updated: 23/10/2025, 15:22
Read Full Transcript

Compare BFH to Peers and Sector

Metrics to compare
BFH
Peers
Sector
Relationship
P/E Ratio
9.2x14.3x9.8x
PEG Ratio
−0.230.040.03
Price/Book
0.8x1.0x1.0x
Price / LTM Sales
1.1x2.2x2.9x
Upside (Analyst Target)
4.7%23.8%13.8%
Fair Value Upside
Unlock14.8%0.3%Unlock

Analyst Ratings

6 Buy
7 Hold
3 Sell
Ratings:
16 analysts
Overall Consensus
Neutral

Analysts 12-Month Price Target:

Average 69.67
(+12.02% Upside)

Dividends

Payout Ratio
Payout ratio (TTM)
Earnings retained
EPS 9.82%
Dividend Yield
1.42%
Industry Median 3.30%
Annualised payout
0.92
Paid quarterly
5-Years Growth
-10.17%
Growth Streak

Earnings

Latest Release
Oct 23, 2025
EPS / Forecast
4.02 / 2.16
Revenue / Forecast
971.00M / 967.72M
EPS Revisions
Last 90 days

BFH Income Statement

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FAQ

What Stock Exchange Does Bread Financial Holdings Trade On?

Bread Financial Holdings is listed and trades on the New York Stock Exchange stock exchange.

What Is the Stock Symbol for Bread Financial Holdings?

The stock symbol for Bread Financial Holdings is "BFH."

What Is the Bread Financial Holdings Market Cap?

As of today, Bread Financial Holdings market cap is 2.96B.

What Is Bread Financial Holdings's Earnings Per Share (TTM)?

The Bread Financial Holdings EPS (TTM) is 9.82.

When Is the Next Bread Financial Holdings Earnings Date?

Bread Financial Holdings will release its next earnings report on 21 Jan 2026.

From a Technical Analysis Perspective, Is BFH a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Buy.

How Many Times Has Bread Financial Holdings Stock Split?

Bread Financial Holdings has split 0 times.

How Many Employees Does Bread Financial Holdings Have?

Bread Financial Holdings has 6000 employees.

What is the current trading status of Bread Financial Holdings (BFH)?

As of 29 Oct 2025, Bread Financial Holdings (BFH) is trading at a price of 62.19, with a previous close of 64.94. The stock has fluctuated within a day range of 61.38 to 64.80, while its 52-week range spans from 38.21 to 68.01.

What Is Bread Financial Holdings (BFH) Price Target According to Analysts?

The average 12-month price target for Bread Financial Holdings is USD69.66667, with a high estimate of USD98 and a low estimate of USD52. 6 analysts recommend buying the stock, while 3 suggest selling, leading to an overall rating of Neutral. The stock has an +12.02% Upside potential.
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