RCKY stock touches 52-week low at $12.97 amid market challenges

Published 11/04/2025, 15:16
RCKY stock touches 52-week low at $12.97 amid market challenges

Rocky Brands , Inc. (NASDAQ:RCKY) stock has experienced a significant downturn, touching a 52-week low of $12.97. According to InvestingPro analysis, the stock appears undervalued despite maintaining solid fundamentals with a healthy current ratio of 2.73 and a P/E ratio of 11.96x. This latest price level reflects a stark contrast to the company's performance over the past year, with the stock witnessing a substantial 1-year change of -49.64%. Investors are closely monitoring the footwear manufacturer's stock as it navigates through a challenging market environment, which has seen the company's valuation shrink nearly by half from the previous year. The current low presents a critical moment for Rocky Brands as it looks to regain its footing and reassure shareholders of its long-term value proposition. With 13 consecutive years of dividend payments and continued profitability, detailed analysis available in the InvestingPro Research Report suggests potential opportunities for value investors.

In other recent news, Rocky Brands Inc. disclosed its fourth-quarter 2024 financial results, which revealed a mixed performance. The company reported an earnings per share (EPS) of $1.19, slightly below the anticipated $1.24. However, Rocky Brands surpassed revenue expectations, recording $128.1 million against the forecasted $127.16 million. The company's revenue increased by 1.7% year-over-year, showcasing strong sales momentum. Additionally, Rocky Brands announced a strategic debt reduction of 25.7% over the past year and introduced a new share repurchase program worth $7.5 million.

The company also faces challenges, including a 10% increase in tariffs on China-sourced products, which could impact profitability. Looking ahead, Rocky Brands anticipates low single-digit revenue growth for 2025, with gross margins expected to decrease modestly. The company projects a slight decline in EPS compared to 2024's $2.54 but expects a 20% increase excluding tariff impacts. On the analyst front, Baird and BTIG have been monitoring the company's strategies to mitigate tariff impacts, noting the ongoing momentum in e-commerce and the Lehigh business segment. These recent developments reflect Rocky Brands' proactive approach to navigating market challenges and its strategic initiatives to drive growth.

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