Reborn Coffee to pilot crypto payment options at select locations

BREA, Calif. - Reborn Coffee Inc. (NASDAQ:REBN), a specialty coffee retailer with a market capitalization of $16.13 million and impressive gross profit margins of nearly 58%, announced Thursday it will test cryptocurrency payment capabilities at select Southern California locations in 2025, implementing the functionality within its existing point-of-sale system. According to InvestingPro analysis, the company currently appears fairly valued based on its Fair Value estimates.

The initiative represents the second phase of the specialty coffee retailer’s digital asset strategy previously disclosed to investors.

"Our Southern California stores provide an ideal testing ground to evaluate how customers respond to crypto payments in a real-world retail setting," said Jay Kim, CEO of Reborn Coffee. "This pilot will focus on operational integration, transaction flow and customer engagement, which will inform our decision on broader applications in the future."

The company emphasized that the scope, timing and outcome of the pilot program remain subject to change based on market conditions, regulatory requirements and technical integration challenges. Reborn noted there is no guarantee that cryptocurrency payment options will expand beyond the initial test locations.

According to the press release, customers at participating locations will have the option to complete transactions using cryptocurrencies alongside traditional payment methods.

The company indicated it plans to provide additional updates regarding blockchain-based tools, payment technologies and customer engagement initiatives designed to complement its retail operations.

Reborn Coffee describes itself as a California-based specialty coffee retailer focused on delivering handcrafted coffee experiences through its growing network of stores. InvestingPro subscribers can access 12 additional exclusive tips about REBN’s financial health, growth prospects, and market performance.

In other recent news, Reborn Coffee has announced several strategic developments aimed at expanding its global footprint and exploring new financial strategies. The company has signed a $1 million licensing agreement with Reborn Korea Co., Ltd. to expand into South Korea, a significant coffee market. Additionally, Reborn Coffee has entered into a $1.3 million master licensing agreement with Reborn Health Goods (Shenzhen) Co., Ltd. to develop its brand in mainland China. This partnership designates the Shenzhen-based company as the exclusive master licensee for China, responsible for overseeing operations and sublicensing.

Further expanding its reach, Reborn Coffee has signed a licensing agreement with The Arjomand Group and IG International to enter the Georgian and Armenian markets. This agreement grants IG International exclusive rights to develop Reborn Coffee locations in these countries. In a related development, Reborn Coffee has also signed a $1.7 million master licensing deal with the Arjomand Group to expand across the Middle East, Europe, and MENA regions. Beyond expansion efforts, Reborn Coffee is exploring blockchain technology to enhance its treasury management, considering digital assets like Bitcoin and Ethereum to diversify its capital reserves.

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