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SAN MATEO, Calif. - Roblox Corporation (NYSE:RBLX), the $93 billion market cap gaming platform whose stock has surged over 270% in the past year, announced Thursday it has made its artificial intelligence system, Roblox Sentinel, available as open-source software for digital platforms across the industry to utilize in detecting potential child endangerment communications. According to InvestingPro data, the company maintains a strong financial position with more cash than debt on its balance sheet.
The AI system is designed to identify subtle communication patterns that could indicate grooming attempts, allowing for earlier intervention. According to the company, Sentinel has been operational since late 2024 and helped Roblox submit approximately 1,200 reports of potential child exploitation attempts to the National Center for Missing and Exploited Children during the first half of 2025. With revenue growing at 27.39% year-over-year and robust stock performance, Roblox continues to invest in platform safety while maintaining strong business momentum.
"AI has become foundational to how Roblox approaches safety, and how we help keep our users safe," said Matt Kaufman, Chief Safety Officer at Roblox, in a press release statement.
The system employs a combination of AI and human review, with expert analysts examining cases flagged by the AI as potentially violative. This human involvement creates a feedback loop that helps refine the AI’s detection capabilities and keeps it updated on evolving patterns used by bad actors.
Roblox’s decision to open-source Sentinel aligns with its broader industry safety initiatives, including partnerships with ROOST, where Roblox is a founding partner, and the Tech Coalition’s Lantern project.
Juliet Shen, ROOST Head of Product, noted in the announcement that "too many platforms today lack access to the sophisticated tools needed to identify and prevent online harms, particularly those targeting children."
Roblox, an immersive gaming and creation platform, offers millions of experiences to its users and has positioned safety as a core element of its operations. While the company’s stock has shown impressive momentum, InvestingPro analysis suggests the stock is currently trading above its Fair Value. Investors can access detailed valuation metrics, 12+ additional ProTips, and comprehensive financial analysis through the Pro Research Report, available exclusively to InvestingPro subscribers.
In other recent news, Roblox Corp reported its second-quarter 2025 earnings, showcasing a revenue of $1.1 billion, which surpassed market forecasts. Despite this revenue beat, the company reported a larger-than-expected loss per share of $0.41. Analysts have shown optimism toward Roblox’s performance, with Canaccord Genuity raising its stock price target to $160, attributing the increase to AI-driven growth and enhanced platform engagement. Similarly, BofA Securities increased its price target for Roblox to $159, highlighting the company’s impressive 51% year-over-year bookings growth. Both firms maintained a Buy rating on the stock, reflecting confidence in Roblox’s future prospects. The company’s performance has been bolstered by strong user engagement and significant growth in bookings, which exceeded expectations. These developments indicate a positive outlook for Roblox among analysts and investors.
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