MILWAUKEE - Industrial automation giant Rockwell Automation, Inc. (NYSE:ROK) announced plans to construct a new manufacturing site in Southeastern Wisconsin as part of its previously disclosed $2 billion investment plan. The company, currently valued at over $41 billion, appears overvalued according to InvestingPro analysis, despite its strong market position in the industrial automation sector.
The greenfield facility will span over 1 million square feet of manufacturing and warehouse space and could potentially become Rockwell's largest manufacturing campus globally, according to a company press release.
The new site represents a significant expansion of Rockwell's U.S. manufacturing capabilities and will be located near the company's global headquarters in Milwaukee. It will be equipped with advanced automation, robotics, and digital systems, incorporating AI and analytics tools to enhance production efficiency.
"We are expanding our U.S. manufacturing footprint with advanced production capability that supports growth and performance with the latest Rockwell technologies and solutions," said Blake Moret, chairman and CEO at Rockwell Automation.
The facility is designed to showcase modern manufacturing operations with highly orchestrated production systems. Bob Buttermore, chief supply chain officer at Rockwell Automation, noted that the investment reflects the company's confidence in its workforce.
Wisconsin Governor Tony Evers welcomed the expansion, stating that he looks forward to seeing how it will "accelerate our statewide goals of building a 21st-century workforce and economy."
Construction and site planning are currently underway in coordination with local and state officials. The company indicated that additional details about the project will be shared as it progresses.
Rockwell Automation employs approximately 26,000 people globally across more than 100 countries as of fiscal year end 2025.
In other recent news, Rockwell Automation reported impressive financial results for the fourth quarter of fiscal year 2025, surpassing analyst expectations. The company achieved an adjusted earnings per share of $3.34, exceeding the forecasted $2.94, and reported revenue of $2.32 billion, which was higher than the anticipated $2.21 billion. Additionally, Rockwell Automation announced a collaboration with NVIDIA to integrate the NVIDIA Nemotron Nano, a small language model, into its FactoryTalk Design Studio and other product workflows. This initiative aims to bring generative AI capabilities to industrial edge environments. In terms of analyst activity, Jefferies raised its price target for Rockwell Automation to $450 from $410, citing strong margin expansion of approximately 300 basis points over the past year. Oppenheimer also raised its price target to $391 from $365, maintaining an Outperform rating following Rockwell's fourth-quarter results. These developments highlight Rockwell's ongoing efforts to enhance productivity and innovation within the industrial automation sector.
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