Rocky Brands stock hits 52-week low at $18.16 amid market challenges

Published 18/03/2025, 18:30
Rocky Brands stock hits 52-week low at $18.16 amid market challenges

Rocky Brands , Inc. (NASDAQ:RCKY) stock has tumbled to a 52-week low, reaching a price level of $18.16, as the company faces a challenging market environment. According to InvestingPro analysis, the stock appears undervalued at current levels, with technical indicators suggesting oversold conditions. This latest price point reflects a significant downturn from previous periods, with the stock experiencing a 1-year change of -28.87%. Despite the challenges, the company maintains solid fundamentals with a healthy current ratio of 2.73 and has sustained dividend payments for 13 consecutive years. Investors are closely monitoring the company’s performance, as the footwear and apparel manufacturer navigates through economic headwinds that have impacted consumer spending and supply chain dynamics. The 52-week low serves as a critical indicator for the market, signaling potential concerns about the company’s near-term prospects and the broader industry’s health. For deeper insights and additional ProTips about RCKY’s financial health and market position, visit InvestingPro.

In other recent news, Rocky Brands Inc. reported its fourth-quarter 2024 financial results, showcasing a mixed performance. The company posted an earnings per share (EPS) of $1.19, which fell short of the expected $1.24, but it surpassed revenue expectations with $128.1 million, compared to the forecasted $127.16 million. Despite the EPS miss, the company highlighted a 25.7% reduction in debt over the past year and announced a new $7.5 million share repurchase program. Additionally, tariffs on China-sourced products were increased by 10%, which could impact future profitability. Analyst firms like Baird have been closely monitoring these developments, noting that the company is taking steps to mitigate tariff impacts through pricing adjustments and vendor negotiations. The company also projected low single-digit revenue growth for 2025, with gross margins expected to decrease modestly. These recent developments reflect Rocky Brands’ strategic initiatives and market challenges as it navigates the current economic landscape.

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