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SAN JOSE - Streaming on Roku-powered devices accounted for 21.4% of all U.S. TV viewing time in July, exceeding broadcast television’s 18.4% share for the third consecutive month, according to Nielsen data. This market dominance has contributed to Roku’s impressive 17.32% revenue growth over the last twelve months, according to InvestingPro data.
The streaming platform’s share of TV viewing has grown 14% year-over-year throughout 2025, highlighting the ongoing shift from traditional broadcast to streaming services. The company’s strong market position is reflected in its stock performance, with a 28.95% year-to-date return and robust financial health indicators, including a healthy current ratio of 2.85.
"When we first said that all TV would be streamed, it was a bold prediction. That day is closer than ever," said Anthony Wood, Founder and CEO of Roku (NASDAQ:ROKU). According to InvestingPro’s comprehensive analysis, which includes 12 additional key insights available to subscribers, Roku maintains a strong cash position exceeding its debt obligations.
While Nielsen’s monthly report tracks viewing for major streaming services including The Roku Channel, which alone represents 2.8% of all TV viewing, the company noted that today’s figures reflect viewing across thousands of apps and live TV services on the entire Roku platform.
Roku remains the dominant streaming platform in the United States, powering devices in over half of all internet-enabled households in the country. It is also the top-selling TV operating system in the U.S., Canada, and Mexico, with U.S. TV unit sales exceeding the next two TV operating systems combined, according to Circana retail tracking data from January to June 2025.
The milestone reflects the continuing cultural transition from traditional broadcast television to streaming platforms, as viewers increasingly turn to digital services for entertainment content. The announcement was made in a press release statement from the company. For detailed insights into Roku’s valuation and growth prospects, investors can access the complete Pro Research Report, available exclusively on InvestingPro, covering over 1,400 top US stocks with expert analysis and actionable intelligence.
In other recent news, Roku Inc. reported impressive financial results for Q2 2025, with earnings per share reaching $0.17, surpassing the forecast of -$0.15. Additionally, the company’s revenue came in at $1.21 billion, exceeding expectations of $1.07 billion. This strong performance has driven market optimism. In another development, Roku launched Howdy, a new ad-free subscription video-on-demand service priced at $2.99 per month, offering thousands of titles and nearly 10,000 hours of entertainment. The service includes content from partners like Lionsgate, Warner Bros. Discovery, and FilmRise, along with select Roku Originals. Analyst firm Citizens JMP reiterated its Market Outperform rating for Roku, maintaining a $110 price target and highlighting Roku’s significant market reach. Meanwhile, Jefferies maintained its Hold rating with a $100 price target, noting Roku’s growing momentum in artificial intelligence initiatives. These recent developments reflect Roku’s strategic advancements and financial achievements.
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