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LONDON - RWS Holdings plc (AIM:RWS.L) has appointed Michael Wayne as Head of Media and Entertainment, the content solutions company announced Monday.
Wayne, who previously served as Chief Commercial Officer at Papercup, joins RWS to lead its media localization business, which includes AI dubbing, subtitling, and content adaptation services. Based in Los Angeles, he started his new role today.
The appointment follows RWS’s acquisition of Papercup’s AI dubbing technology and intellectual property earlier in 2025. Papercup’s technology is known for capturing speakers’ tone, pace, and emotion in dubbed content.
"His combination of creative vision and commercial acumen will supercharge our media localization capabilities," said Ben Faes, CEO of RWS, in a press release statement.
Wayne brings extensive industry experience, having held senior leadership positions at Sony Pictures Entertainment, ABC Television, and LAUNCH Media, which was acquired by Yahoo! in 2001.
"I’m joining RWS at an exciting moment when demand for media localization services has never been higher," Wayne stated in the announcement.
RWS Holdings, headquartered in the UK and listed on London’s AIM market, provides content solutions powered by technology and human expertise. The company serves clients across various industries, with operations in over 60 locations across five continents.
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