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SAN FRANCISCO - Salesforce (NYSE:CRM), the software giant with a market capitalization of $236.81 billion and a perfect Piotroski Score according to InvestingPro, announced a collaboration with Stripe and OpenAI to develop an Instant Checkout integration based on the new Agentic Commerce Protocol (ACP), according to a press release issued Tuesday.
The integration will enable merchants using Agentforce Commerce to implement AI-powered shopping experiences that streamline the purchasing process. The system will allow consumers to complete transactions through conversational AI interfaces. This initiative builds on Salesforce’s strong market position, with the company generating $39.5 billion in revenue over the last twelve months while maintaining impressive gross profit margins of 77.65%.
The partnership builds on existing research indicating growing consumer acceptance of AI-assisted shopping. Salesforce data shows 48% of shoppers who currently use AI for shopping would consider allowing an AI agent to make purchases on their behalf.
The Agentic Commerce Protocol, co-developed by Stripe and OpenAI, establishes a standardized framework for retailers to interact with consumers through AI agents. The integration will support multiple payment methods, including Stripe’s consumer payments product, Link.
"Through our collaboration with Stripe on the ACP, we are delivering the unified system designed for the future of agentic commerce, creating a dramatically faster and more personalized path to purchase," said Nitin Mangtani, GM of Commerce Cloud and Retail at Salesforce.
Maia Josebachvili, Chief Revenue Officer of AI at Stripe, noted the partnership will "help merchants using Agentforce Commerce thrive in the agentic commerce era" by enabling businesses to "reach millions of new buyers by helping turn discovery into purchase inside ChatGPT."
Salesforce has also introduced Guided Shopping for Agentforce Commerce, allowing retailers to create branded shopper agents on their digital storefronts. The feature integrates with Salesforce’s Customer 360 platform to provide personalized recommendations and streamlined checkout processes. With a "GREAT" financial health score and currently trading below its Fair Value according to InvestingPro analysis, Salesforce continues to demonstrate strong potential in the evolving AI-commerce landscape. For deeper insights into Salesforce’s valuation and growth prospects, investors can access the comprehensive Pro Research Report, available exclusively on InvestingPro.
In other recent news, Salesforce announced plans to invest $15 billion in San Francisco over the next five years. This investment will support the creation of a new AI Incubator Hub, workforce development initiatives, and help companies adopt AI technologies. In addition, Salesforce and OpenAI have expanded their strategic partnership to integrate Salesforce’s Agentforce 360 platform with ChatGPT, allowing users to access CRM data and build AI agents using OpenAI’s latest models. Salesforce has also partnered with Anthropic to deliver AI solutions for regulated industries, including financial services and healthcare, ensuring data security within Salesforce’s ecosystem. Meanwhile, Northland has downgraded Salesforce’s stock rating from Outperform to Market Perform, citing a lack of expected acceleration in the company’s current Remaining Performance Obligation. Furthermore, Marc and Lynne Benioff, along with Salesforce, announced a $139 million donation to Bay Area healthcare and education, with $100 million allocated to UCSF Benioff Children’s Hospitals. This donation will fund the expansion of pediatric care facilities and support AI education initiatives in local schools. These developments were announced as Salesforce prepares for its annual Dreamforce conference, which is expected to attract nearly 50,000 attendees.
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