Samsung leads global smartphone market with 19.7% share in Q2

Published 15/07/2025, 10:20
Samsung leads global smartphone market with 19.7% share in Q2

Investing.com -- Global smartphone shipments increased slightly by 1.0% year-over-year to 295.2 million units in the second quarter of 2025, according to preliminary data from IDC.

Samsung (KS:005930) maintained its position as the global market leader, shipping 58 million units, up 7.9% compared to the same period last year. The company captured 19.7% of the global smartphone market.

Apple (NASDAQ:AAPL) ranked second with shipments of 46.4 million units, representing a 15.7% market share. Xiaomi (OTC:XIACF) followed in third place with 42.5 million units shipped, a modest increase of 0.6% year-over-year, giving the Chinese manufacturer a 14.4% share of the global market.

Market research firm Canalys released different figures for the same period, reporting a 1% year-over-year decline in global smartphone shipments. While Canalys maintained the same ranking order as IDC, their market share estimates varied slightly, with Samsung at 19%, Apple at 16%, and Xiaomi at 15%.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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