São Paulo gains new surf experience with PerfectSwell

Published 04/03/2025, 17:08
São Paulo gains new surf experience with PerfectSwell

SÃO PAULO - American Wave Machines, Inc. (AWM), known for creating surf pool destinations, has launched the testing phase of its PerfectSwell® technology at the São Paulo Surf Club, a collaboration with JHSF, a prominent real estate developer in Brazil. This marks the second PerfectSwell® installation in the country. The facility, set against the iconic Ponte Estaiada bridge, has begun commissioning with professional surfers Italo Ferreira and Miguel Pupo alongside AWM’s Rob Kelly, showcasing the latest wave innovations.

The commissioning of the surf pool, which is expected to be completed in March, features advancements in efficiency, performance, and maintainability. Bruce McFarland, CEO and Founder of AWM, expressed satisfaction with the improvements and the unique experience the surf pool offers in an urban setting. The new wave designs, including the McFly, an air section wave, have been particularly praised by WSL surfer Miguel Pupo for their power and addictiveness.

Miquel Lazaro Cordero, AWM’s lead engineer, highlighted the introduction of a new wave energy dampening system that has been instrumental in delivering high-performance surf in the dense urban environment of São Paulo.

American Wave Machines is the creator of PerfectSwell® Surf Technology, a sequence-based, pneumatic surf technology that is patented in over 50 jurisdictions worldwide. The company’s technology is behind several world-class surf facilities, providing a consistent and customizable surfing experience.

JHSF, the partner in this venture, is a leader in the high-end real estate sector in Brazil, with interests in real estate development, shopping mall and fashion retail, and hospitality. The company has been publicly traded since 2007 and is known for its focus on high-income, recurring income assets.

This development is expected to add to São Paulo’s allure as a destination for surf enthusiasts and contribute to the city’s recreational offerings. The information in this article is based on a press release statement from American Wave Machines, Inc.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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