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SALT LAKE CITY - Sinclair Oil, under the HF Sinclair Corporation (NYSE: DINO) umbrella, has entered into a three-year sponsorship agreement with the Utah Hockey Club, starting in 2025 and extending through 2027. This partnership marks a new chapter for the brand’s engagement in local sports and community initiatives. The company, currently valued at $6.87 billion, has shown strong commitment to shareholder returns with a notable 5.48% dividend yield.
The collaboration will feature a "lucky row" promotion during select home games at the Delta Center, where attendees seated in a randomly selected area will receive DINO® merchandise and up to $25 off in fuel through the DINOPAY® app. Additionally, Sinclair Oil plans to roll out co-branded station giveaways and other promotional events annually in conjunction with the hockey team.
Fergie Theriault, vice president of branded marketing for HF Sinclair, expressed enthusiasm for the partnership, highlighting the company’s deep roots in Salt Lake City and the excitement it brings to Sinclair employees and the community. The company also anticipates supporting the Utah Hockey Club during the off-season.
HF Sinclair Corporation, with its headquarters in Dallas, Texas, operates as an independent energy company. It manages refineries across several states, including Utah, and markets a range of light products. Its network extends to over 1,600 branded stations, with additional licensed locations nationwide. The company generates substantial revenue, reporting $28.58 billion in the last twelve months, with a healthy liquidity position reflected in its 1.65 current ratio. Sinclair’s DINOPAY® app is part of the company’s innovative offerings, providing a convenient payment solution for fuel and in-store purchases.
This new sports partnership aligns with Sinclair Oil’s longstanding tradition of community involvement and brand visibility. The company’s commitment to fostering local sports is a strategic move that will likely strengthen its presence in the region. According to InvestingPro analysis, HF Sinclair currently trades significantly below its 52-week high of $64.16 and appears undervalued, while maintaining its impressive 38-year streak of consistent dividend payments. For deeper insights into HF Sinclair’s valuation and growth prospects, investors can access comprehensive Pro Research Reports, available exclusively on InvestingPro.
In other recent news, HF Sinclair Corporation reported a net loss for the fourth quarter of 2024, significantly missing earnings expectations. The company recorded an adjusted net loss of $191 million, translating to an earnings per share (EPS) of -$1.02, which fell short of the anticipated $0.01 EPS. Revenue also underperformed, coming in at $6.5 billion against the expected $6.77 billion. Despite these challenges, HF Sinclair maintained a strong liquidity position with $3.3 billion as of December 31, 2024. The company also announced plans to invest in growth and sustaining capital in 2025, with anticipated capital spending of $775 million and an additional $100 million for growth projects. On the analyst front, there were no specific upgrades or downgrades mentioned, but the company continues to focus on maximizing shareholder value and optimizing its portfolio. HF Sinclair returned over $1 billion to shareholders in 2024 through dividends and share buybacks, highlighting its commitment to shareholder returns.
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