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SAN DIEGO - Sony Electronics Inc., a division of the $142.9 billion market cap technology giant with a strong financial health rating according to InvestingPro, has announced the development of a new display system featuring an independent drive RGB LED and high-density LED backlight, which allows for individual control of red, green, and blue primary colors. This technology is designed to enhance color reproduction and shading across a wide brightness range, making it suitable for large screens and both film production and home viewing.
The system, which Sony plans to mass-produce in 2025, aims to provide image quality that faithfully reflects a creator’s intent with high color purity and a vibrant, wide color gamut. This innovation comes as Sony maintains its position as a prominent player in the Household Durables industry, with revenue reaching $87.7 billion in the last twelve months. Sony’s proprietary advanced backlight control technology is a key component of the system, enabling the reproduction of delicate hues and subtle gradations of light.
Sony’s new display system covers over 99% of the DCI-P3 color space and about 90% of the ITU-R BT.2020 standard. It can achieve peak brightness levels of over 4000 cd/m², which is a benchmark in Sony’s professional monitors, and offers the highest color volume in Sony’s history of display devices.
The system processes signals with high precision at a 96-bit rate, allowing for the expression of deep blacks, brilliant whites, and nuanced differences in brightness and darkness. This technology also contributes to a wide viewing angle with minimal color shift and brightness variation.
Sony is collaborating with MediaTek Inc., ROHM Co., Ltd., and Sanan Optoelectronics Co., Ltd. for the development of control processors, LED drive ICs, and LEDs, respectively. These partnerships support Sony’s commitment to advancing next-generation displays.
Sony Electronics, a subsidiary of Sony Corporation of America, is a leader in consumer and professional electronics markets. The company continues to innovate, aiming to expand the possibilities of visual expression and build the future of entertainment alongside creators. With a remarkable 35% stock return over the past year and strong financial metrics, Sony demonstrates its market strength. Want deeper insights into Sony’s performance? InvestingPro offers 10+ additional exclusive tips and comprehensive financial analysis. This announcement is based on a press release statement.
In other recent news, Sony Electronics Inc. has unveiled the 16mm F1.8 G lens, expanding its E-Mount lens lineup. This full-frame lens is designed with an ultra-wide angle and a compact form, offering high-resolution images and smooth bokeh with a bright F1.8 aperture. It features advanced optical elements, including two AA elements and a combination of one Super ED and three ED glass elements, to minimize chromatic aberration and enhance image clarity. The lens is equipped with two XD linear motors for fast and accurate autofocus, crucial for capturing dynamic subjects. It also includes features such as a focus hold button and an aperture ring with a click ON/OFF switch, making it suitable for both photography and videography. The construction is dust- and moisture-resistant, with a fluorine-coated front element, ensuring durability in challenging conditions. Priced at approximately $799.99 USD, the lens will be available in North America starting April 2025. Sony’s announcement highlights their ongoing commitment to providing a wide range of high-performing lenses for creators.
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