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DANIA BEACH, Fla. - Spirit Airlines (NYSE American: FLYY) announced on Monday the introduction of a new extra-legroom seating option as part of their Go Comfy travel package, along with enhancements to their Free Spirit loyalty program. These updates aim to improve the overall passenger experience and offer more value to frequent flyers. According to InvestingPro data, the airline currently trades near its 52-week low of $5.90, with shares at $6.31, as the company grapples with financial challenges including weak gross profit margins of 8.57%.
Starting May 15, passengers can book the new Go Comfy option, which includes four additional inches of legroom, increasing the seat pitch to 32 inches. The upgraded seats will be available for travel from July 9, and installations will begin in June, with the majority of the fleet expected to be outfitted by July 2025. The full rollout is anticipated to be completed in 2026. This initiative comes as the airline, which generated $4.91 billion in revenue over the last twelve months, seeks to enhance its service offerings. InvestingPro subscribers can access 12 additional key insights about Spirit Airlines’ financial health and market position.
The Go Comfy package also encompasses other benefits such as a carry-on bag, no fees for changing or canceling flights, Priority Boarding, reserved overhead bin space, and complimentary snacks and beverages.
In addition to the onboard comfort improvements, Spirit is revamping its Free Spirit loyalty program. New benefits include expanded redemption options, allowing members to use points for premium travel options like Go Big and Go Comfy, exclusive of taxes and fees. Complimentary upgrades to larger seats will be available to Free Spirit Status members and credit card holders at boarding, based on availability, starting in June. Furthermore, a new Free Spirit Debit Card will launch in the Fall, enabling cardholders to earn points on everyday purchases.
Later in 2025, Free Spirit Travel More Mastercard Cardholders will receive two free checked bags, a benefit introduced in collaboration with Bank of America, with more details forthcoming. The loyalty program will maintain the current benefits and status requirements for the 2025 program year.
Spirit Airlines has received recognition for its services, being named Best Airline Overall for 2025 by WalletHub, as well as receiving the Four Star Low Cost Carrier award from the Airline Passenger Experience Association (APEX). The airline’s Fit Fleet has been ranked among the world’s youngest fleets, and it has also been awarded the FAA’s Aviation Maintenance Technician Diamond Award of Excellence for the seventh year in a row. Despite these accolades, InvestingPro analysis indicates the company faces significant financial challenges, with a weak overall Financial Health Score and rapid cash burn rate, highlighting the importance of these service improvements for the airline’s future performance.
These enhancements are part of Spirit’s commitment to offering flexible and affordable travel options while ensuring a comfortable and rewarding flying experience. The information is based on a press release statement from Spirit Airlines.
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