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LONDON - Sports.com, the digital sports entertainment brand owned by Lottery.com Inc. (NASDAQ: LTRY, LTRYW), has announced a partnership with telecom giant Orange Middle East and Africa S.A. to provide sports video streaming and news content via Orange's super-app, Max it. According to InvestingPro data, Lottery.com, currently valued at $9.72 million, has shown remarkable momentum with an 85.17% year-to-date price return, despite trading at levels that suggest the stock is slightly undervalued. The collaboration is set to expand Sports.com's reach, offering millions of users in Africa and the Middle East access to a wide array of sports content.
Max it, developed by Orange teams in Africa specifically for the region, integrates telecommunications, financial services, and e-commerce into a single interface, aiming to simplify the digital experience for its users. The app, which has been adopted by over 22 million customers daily, will now feature live sports coverage, updates, and exclusive content from Sports.com, further enhancing its digital offerings.
This strategic move is part of Sports.com's global growth strategy, which has seen the brand launch white-label services in Rwanda, Kenya, and Ethiopia, and expand its coverage across major telecom operators in South Africa. The expansion comes as Lottery.com reports impressive revenue growth of 190.77% over the last twelve months, though InvestingPro analysis reveals challenges with profitability and financial health metrics. The inclusion of Sports.com's content on Max it is expected to meet the growing demand for real-time sports updates and video experiences in the region.
The platform will offer a diverse range of sports including football, motorsports, cricket, boxing, and MMA, with multi-language support and localized content to cater to the region's sports enthusiasts. Orange anticipates Max it to reach 45 million active users by the end of 2025, with smartphone adoption in Africa and the Middle East projected to increase to 61%.
Marc Bircham, Director of Sports at Sports.com, highlighted the partnership's focus on delivering localized, branded sports content through mobile network operators. Matthew McGahan, Chairman and CEO of Sports.com and Lottery.com, emphasized the opportunity to connect with sports fans in a dynamic region through Orange's innovative super-app.
Sports.com aims to be the premier destination for sports entertainment, providing interactive and engaging content. Lottery.com, as the parent company, is focused on transforming how players engage with lotteries and sports entertainment through digital platforms. InvestingPro subscribers can access 11 additional key insights about Lottery.com's financial health, growth prospects, and market position, helping investors make more informed decisions about this evolving digital entertainment company.
The information in this article is based on a press release statement from Sports.com.
In other recent news, Lottery.com Inc. has regained compliance with Nasdaq's listing requirements, successfully meeting the minimum bid price and market value of publicly held shares criteria. This marks a significant turnaround for the company, ensuring its continued listing on the Nasdaq Stock Market. Additionally, Lottery.com has completed an acquisition of Spektrum Ltd in a $1.5 million all-stock deal, aimed at expanding its international market presence and supporting revenue growth plans. This strategic acquisition is expected to enhance user engagement by introducing new types of gameplay beyond traditional lottery offerings.
The company has also opted against a reverse stock split, despite receiving shareholder approval for the proposal. This decision reflects the company's responsiveness to shareholder voting results and current market conditions. Furthermore, Lottery.com has formed a global advisory board to guide its growth and strategic development, composed of industry veterans with expertise in gaming, technology, and compliance. The advisory board aims to enhance operations and explore new market opportunities, aligning with Lottery.com's commitment to profitable global growth.
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