Synergy appoints former Coca-Cola exec to lead energy drink expansion

Published 22/09/2025, 13:26
Synergy appoints former Coca-Cola exec to lead energy drink expansion

WESTBROOK, Maine - Synergy CHC Corp. (NASDAQ:SNYR), a $26.86 million market cap company with impressive gross profit margins of 70%, announced Monday that Scott Woodburn has been appointed Head of Strategic Partnerships to drive the company’s expansion in functional beverages, particularly its FOCUSfactor Energy Drink line.

Woodburn, who has served on Synergy’s board since October 2024, brings over 30 years of executive leadership experience in the beverage industry, including as a former Vice President of National and Global Accounts at Coca-Cola. He has resigned from his board position to take on this new role.

"Scott’s appointment is a game-changer," said Jack Ross, CEO of Synergy CHC Corp. "He’s scaled billion-dollar beverage brands, built elite global sales teams, and knows how to capture market share fast." The appointment comes as the company shows strong momentum, with InvestingPro data revealing an 8.6% stock return over the past week and a notably low P/E ratio of 5.54x.

The company also announced the appointment of Teresa Thompson to its board of directors, filling the vacancy created by Woodburn’s transition. Thompson brings nearly 40 years of retail experience from Costco Wholesale, including 29 years as a Pharmacy OTC Buyer overseeing vitamins and supplements categories.

Synergy’s FOCUSfactor Energy Drinks feature B-vitamins and nootropics aimed at enhancing mental clarity. The product line complements the company’s flagship FOCUSfactor brain-health supplement, which is available in major retailers including Costco, Walmart, Amazon, CVS, and Walgreens across the U.S., Canada, and the U.K.

The leadership changes come as Synergy seeks to expand in the functional beverage category. The company’s portfolio also includes the Flat Tummy brand focused on women’s wellness and weight management. According to InvestingPro, analysts maintain a Strong Buy consensus on SNYR, with 8 additional exclusive ProTips available for subscribers seeking deeper insights into the company’s potential.

This article is based on a press release statement from Synergy CHC Corp.

In other recent news, Synergy CHC Corporation reported strong financial performance for the second quarter of 2025. The company announced a 125% year-over-year increase in net income, with net revenue reaching $8.1 million, reflecting a 1% rise. Additionally, Synergy CHC Corp. has entered into a distribution partnership with AlaBev to expand the availability of its FOCUSfactor products across Alabama, placing them in over 5,000 retail locations. In financial developments, Synergy CHC priced a public offering of 1,750,000 shares of common stock at $2.50 per share, aiming to generate gross proceeds of $4.375 million. The company has also granted underwriters an option to purchase up to an additional 262,500 shares. These recent developments highlight the company’s strategic efforts to enhance its market presence and financial standing.

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