Taco Bell adds PayPal and Venmo as payment options with cash back offer

Published 25/06/2025, 14:14
Taco Bell adds PayPal and Venmo as payment options with cash back offer

SAN JOSE - Taco Bell customers can now use PayPal and Venmo as payment options in the restaurant chain’s app and website, according to a press release issued Wednesday. PayPal (PYPL), a prominent player in financial services with a market capitalization of over $71 billion, continues to demonstrate its market leadership through strategic partnerships. According to InvestingPro data, the company maintains strong profitability with earnings of $4.45 per share over the last twelve months.

The partnership allows users to set either payment method as their default option when ordering through Taco Bell’s digital platforms. Customers who pay with PayPal can receive 20% cash back on purchases over $5, with a maximum cash back of $10 per transaction. This offer is available for weekly redemption until July 31, 2025. This initiative aligns with PayPal’s growth strategy, which has helped drive its revenue to $31.9 billion in the last twelve months, representing a 4.79% year-over-year increase.

PayPal Debit Mastercard users who select restaurants as their monthly cash back category can earn an additional 5% cash back on their Taco Bell purchases.

"With PayPal and Venmo, we’re bringing more choice, more rewards, and a fast, flexible way to pay that fits how people live today," said Diego Scotti, General Manager, Consumer Group at PayPal, in the statement.

To redeem the cash back offer, customers need to download the PayPal app, save the Taco Bell offer in the Deals tab, place an order in the Taco Bell app or website using PayPal at checkout. The cash back will be added to the customer’s PayPal account after purchase completion.

The integration allows customers to pay using credit, debit, or their PayPal or Venmo balance when ordering from Taco Bell’s digital platforms.

The announcement comes as PayPal continues to expand its payment options across various merchants and platforms. Want deeper insights into PayPal’s growth strategy and financial health? InvestingPro offers exclusive analysis and detailed metrics through its comprehensive Pro Research Report, available along with many more features for subscribers.

In other recent news, PayPal Holdings, Inc. has announced the expansion of its equity incentive plan, which will increase the number of shares available for issuance by an additional 15 million shares. This move, approved by shareholders, aims to provide PayPal with the flexibility to incentivize and retain employees through stock-based compensation. Additionally, PayPal plans to expand its PayPal USD (PYUSD) stablecoin to the Stellar blockchain network, pending regulatory approval. This integration is expected to offer faster and lower-cost transactions, furthering the use of digital assets.

In another development, PayPal has appointed Deirdre Stanley, a former Estée Lauder executive, to its Board of Directors, bringing her extensive experience in consumer brands and technology to the company. Meanwhile, UBS has maintained its Neutral rating and $75 price target on PayPal, emphasizing the varied profit contributions from its different Total Payment Volume categories.

Moreover, PayPal has partnered with Selfbook to enhance hotel bookings by integrating PayPal and Venmo as payment options, including the Buy Now, Pay Later service. This collaboration aims to streamline the hotel booking process and increase conversion rates for online travel payments. These recent developments highlight PayPal’s ongoing efforts to expand its services and strengthen its market position.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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