Intel stock spikes after report of possible US government stake
LONDON - Tally Central Ltd (TAL:JPJ), the company behind a gold-based monetary system, has launched a new marketing campaign on July 1 to promote its TallyMoney platform, according to a quarterly update released Wednesday.
The company’s system enables customers to hold savings in physical gold while using it for everyday transactions through a debit Mastercard (NYSE:MA). Each unit of the company’s currency, called tally, represents one milligram of physical gold stored in Swiss vaults.
The new marketing campaign targets what the company describes as "establishment challengers" who are frustrated with traditional banking systems. The campaign uses the phrase "Up yours!" to highlight issues like inflation and low savings returns while promoting financial alternatives.
Tally Central began trading on the JP Jenkins platform in London on February 1 this year. According to the company, its shares have been the second most traded stock by value and the most traded by number of shares on the platform since that date.
The company reported that the value of its currency has increased over time, with one tally now worth 7.84 pence compared to 7.76 pence in April 2025 and 7.24 pence in January 2025.
In the quarterly update, Tally Central stated it aims to achieve operating profitability by the end of December 2026. The company said it is currently focusing resources on growing its core business, increasing customer acquisition, and promoting its products.
Tally Central claims to be the first company to offer individual International Bank Account Numbers (IBANs) for accessing a currency not issued by a government. The information was provided in a company press release.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.