Teads launches beta of Connected Ads for sequential storytelling

NEW YORK - Teads (NASDAQ:TEAD), a digital advertising platform with nearly $1 billion in annual revenue, announced Thursday the beta launch of Connected Ads, a new branding solution that places two complementary ad units on the same publisher page - one embedded within an article and another at the end. According to InvestingPro data, the company has maintained steady growth with revenue increasing 4.15% over the last twelve months.

The format is designed to create sequential storytelling opportunities for advertisers as users scroll through content, according to a company press release. The second placement appears as users reach the end of articles, providing brands with additional space for messaging or interactive elements.

"With this unique ad experience, we’re giving brands the ability to cut through the noise and tell new impactful stories," said Remi Cackel, EVP of Global Demand Product at Teads.

The beta launch is currently active across publishers in Germany, France, Italy, Japan, the UK, and the US, with several enterprise advertisers testing the format.

Connected Ads represents part of Teads’ strategy to combine branding and performance objectives in premium publisher environments. The company describes the format as exclusive to its platform and designed to maximize impact without disrupting user experience.

Teads operates an advertising platform across the open internet with partnerships with more than 10,000 publishers and 20,000 advertisers globally. The company employs nearly 1,800 people across more than 30 countries. With a market capitalization of $244 million and strong liquidity position, Teads continues to expand its global footprint. For detailed insights into Teads’ growth prospects and comprehensive financial analysis, investors can access the full Pro Research Report available on InvestingPro.

In other recent news, Outbrain Inc. has completed its rebranding process, now operating under the name Teads Holding Co. following its acquisition of Teads earlier in 2025. This rebranding includes a new NASDAQ ticker symbol "TEAD," effective June 10, 2025. In financial updates, Outbrain reported its Q1 2025 earnings, which showed a mixed performance. The company posted an earnings per share of -$0.20, missing the forecasted -$0.14, and revenue of $286.4 million, which also fell short of the expected $298.95 million.

Despite these results, Citi analysts maintained a Neutral rating on Outbrain’s stock, adjusting their price target slightly from $4.00 to $3.90. They noted that while the adjusted EBITDA for the second quarter did not meet Wall Street estimates, the company’s reaffirmation of its full-year 2025 outlook and progress on integration efforts post-acquisition were positive indicators. The analysts highlighted anticipated cost synergies of $40 million within the year, contributing to a total expected synergy of $60 million. Additionally, during Outbrain’s 2025 Annual Meeting of Stockholders, Nithya B. Das, Kathryn Taneyhill Jhaveri, and Mark Zagorski were elected as Class I directors to serve three-year terms.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.