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NEWTON, Mass. & ATLANTA - TechTarget, Inc. (NASDAQ:TTGT) and Salesloft announced a partnership and integration designed to help B2B sales teams identify and engage with prospects actively researching technology solutions.
The integration allows sales representatives to add active prospects from TechTarget’s Priority Engine intent data platform directly into Salesloft’s cadences, either manually or through automatic weekly updates. This aims to streamline workflows between the two platforms and improve sales efficiency. Despite current market challenges, InvestingPro analysis indicates TechTarget maintains a healthy gross profit margin of 62% and analysts anticipate sales growth this year.
According to Jillian Coffin, Senior Vice President of Customer Enablement and Strategy at TechTarget, "We help reps hit their pipeline targets by identifying buyers who are actively researching relevant solutions through their membership to our trusted editorial communities."
The partnership offers three key benefits: precision targeting using person-level intent data, accelerated engagement through automatic delivery of new prospects, and potentially higher conversion rates through better personalization of sales outreach.
Lesley Renna, SVP of Alliances and Ecosystem at Salesloft, stated that the combination "gives sales teams a meaningful advantage" by helping customers "drive higher productivity and conversion rates."
The integration is available now at no additional cost to current Priority Engine Sales subscribers who also have a Salesloft license.
TechTarget, which refers to itself as Informa TechTarget, operates over 220 technology-specific websites with more than 50 million permissioned first-party audience members. With a market capitalization of $492 million and revenue growth of 13% in the last twelve months, the company shows potential despite current challenges. Salesloft’s Revenue Orchestration Platform serves more than 5,000 customers including Google, IBM, and Cisco. For deeper insights into TechTarget’s financial health and growth prospects, access the comprehensive Pro Research Report available on InvestingPro.
This article is based on a press release statement from TechTarget, Inc.
In other recent news, TechTarget has been in the spotlight due to several key developments. The company reported a significant earnings miss for the first quarter of 2025, with an EPS of -$0.22, falling short of the forecasted $0.3613. However, TechTarget’s revenue performance was strong, reaching $98.9 million and surpassing the anticipated $54.04 million. In terms of analyst activity, JPMorgan downgraded TechTarget’s stock rating from Neutral to Underweight and reduced the price target from $18 to $8, following disappointing financial results and a cautious outlook for fiscal year 2025. On the other hand, Craig-Hallum initiated coverage with a Buy rating and set a price target of $12, noting the company’s strategic changes and potential for growth. The firm highlighted TechTarget’s integration efforts and restructuring initiatives, which are expected to drive future profitability. TechTarget’s ongoing focus on leveraging AI to enhance its product offerings and operational efficiency was also noted as a positive strategic move. Despite a challenging market environment, the company remains optimistic about its performance in the latter half of 2025.
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