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DALLAS - Thryv Holdings, Inc. (NASDAQ:THRY) has introduced a new marketing solution specifically designed for home services businesses seeking to scale their operations, according to a company press release. The $306 million market cap company, currently trading at $7.03, appears significantly undervalued according to InvestingPro analysis, despite its stock having fallen over 41% in the past week.
The software platform features AI-driven automated tools that allow businesses to market their services to potential customers and manage growth while owners focus on service delivery.
"To scale, they need marketing. When they launch our ready-to-use automations, they bypass the need to hire an agency, write content, or test timing," said Rees Johnson, Chief Product Officer at Thryv, in the statement.
The solution is built on what the company calls a three-step growth framework: helping businesses improve online visibility, convert new customers, and drive repeat business. The software includes features such as local listings management across more than 50 sites and directories, AI-powered review responses, automated follow-up communications, and AI content generation for marketing campaigns.
Tanner McGee, co-owner and CFO of Harco Fence + Deck, reported improved online visibility since implementing the platform. "We now show up more consistently across Google, social media, and directory listings," McGee stated.
The company indicated that the platform integrates with industry-specific tools such as ServiceTitan and Jobber, allowing businesses to connect with existing systems they might already use.
Thryv currently works with over 15,000 home services businesses, according to the press release. The company's software aims to help these businesses address challenges related to rising operational costs through effective scaling and automation.
In other recent news, Thryv Holdings Inc. reported a 33% year-over-year increase in its Software as a Service (SaaS) revenue for the third quarter of 2025, reaching $115.9 million. Despite this strong performance, the company faced downgrades from several analyst firms. William Blair downgraded Thryv from Outperform to Market Perform, citing limited near-term growth visibility in its SaaS business. Similarly, Craig-Hallum downgraded the stock from Buy to Hold, highlighting a deceleration in both total SaaS and Organic SaaS revenue growth. The firm pointed out that Organic SaaS growth slowed from 25% to 14% within a quarter. Additionally, Needham lowered its price target for Thryv to $14.00 from $20.00, maintaining a Buy rating but attributing the underperformance to poor company execution and high expectations for the Keap business. These developments indicate a mixed reception to Thryv's recent earnings and growth trajectory.
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