Tilray expands distribution of non-alcoholic craft beer

Published 12/03/2025, 12:06
Tilray expands distribution of non-alcoholic craft beer

NEW YORK - Tilray Beverages, the beverage division of global lifestyle and consumer packaged goods company Tilray Brands, Inc. (NASDAQ:TLRY), today announced a significant expansion of its non-alcoholic craft beer brand, Runner’s High Brewing, to an additional 4,500 distribution points. The move is set to increase the brand’s availability across major retailers, including Publix, HEB, Harris Teeter, and Lowes Foods.

Runner’s High Brewing caters to the social running community, offering a range of non-alcoholic, low-calorie craft beers. The brand’s portfolio includes Golden Wheat, Raspberry Wheat, and Dark Chocolate brews, each with less than 90 calories, designed to provide a beer-like experience without the alcohol content.

Chief Growth Officer at Tilray Beverages, Prinz Pinakatt, remarked on the distribution expansion, emphasizing the growing consumer demand for non-alcoholic beverages and the company’s aim to make Runner’s High a top choice for both runners and beer enthusiasts nationwide.

In addition to the expansion, Runner’s High is strengthening its community ties by collaborating with Union Fit Hub in Atlanta, Georgia, and continuing its involvement with the Atlanta Track Club at the Peachtree Road Race, the world’s largest 10-kilometer running event, set to take place on July 3-4, 2025.

Tilray Brands, the parent company of Runner’s High, operates across multiple countries and is known for its portfolio of over 40 brands in the cannabis, beverage, wellness, and entertainment sectors.

This distribution expansion reflects Tilray’s strategic efforts to grow its presence in the non-alcoholic beverage market and is based on a press release statement from the company. The information provided in this article does not endorse the company’s claims but presents the expansion as a factual development in the industry.

In other recent news, Tilray Brands, Inc. announced a private debt-for-equity exchange, issuing up to 23 million shares of common stock in exchange for $14.6 million of its 5.20% Convertible Senior Notes due June 1, 2027. This strategic move aims to reduce the company’s outstanding debt and streamline its capital structure. Additionally, Tilray reached a settlement in a securities class action lawsuit against its subsidiary, Aphria, Inc., agreeing to an aggregate payment of approximately US $21 million. The settlement, which is subject to court approval, will primarily be covered by Aphria’s insurance policy and contributions from individual defendants. In another development, Jefferies analyst Owen Bennett maintained a Buy rating on Tilray with a $2.50 price target, despite recent sales figures falling short of expectations. Bennett noted that the sales miss was a strategic choice to enhance profitability and emphasized Tilray’s strong position in the global cannabis industry. Meanwhile, the broader cannabis sector faces challenges due to new tariffs imposed by the Trump administration on Canada, which could increase costs and disrupt supply chains for Canadian cannabis operators like Tilray. These developments highlight Tilray’s ongoing efforts to manage its financial position and navigate market challenges.

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