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NEW YORK/TOKYO/TAIPEI - TNL Mediagene (Nasdaq: TNMG), an emerging digital media and data group in Asia, has entered into a strategic partnership with PChome Online (Stock Code: 8044-TW), a leading e-commerce brand in Taiwan with a market capitalization of $216 million. The collaboration aims to revolutionize the retail media landscape by combining content marketing with affiliate marketing to create a new content commerce operation. According to InvestingPro analysis, PChome Online appears undervalued based on its Fair Value assessment, despite facing some financial headwinds with a weak overall health score.
The partnership follows TNL Mediagene’s recent Nasdaq listing and underscores its commitment to expanding its business promotion through innovative strategies. PChome, known for its 24h Shopping and PChome Online platforms, will work with TNL Mediagene to leverage its media assets, including The News Lens, INSIDE, Sport Vision, and Cool3C, to drive product promotions across various sectors. The collaboration comes as PChome generates annual revenues of $1.14 billion, though facing a challenging year with a -20.71% year-to-date return.
TNL Mediagene’s subsidiary, Mediagene Inc., has seen success in Japan with similar content commerce strategies and is looking to replicate this success in Taiwan. The collaboration will involve a comprehensive strategy from planning and execution to optimization and measurement, using a tech-driven system to ensure the effectiveness of marketing content.
Products such as home appliances and PC-related items will be promoted through TNL Mediagene’s flagship news and technology media, while sports, leisure, and lifestyle products will be featured through channels like Sport Vision and the international Chinese edition of Roomie.
Joey Chung, CEO and Co-Founder of TNL Mediagene, stated that content commerce is a critical element of the retail media ecosystem and expressed pride in partnering with PChome to integrate high-quality content with e-commerce, enhancing the shopping experience for consumers.
PChome Online, established in 1998, is a pioneer in Taiwan’s e-commerce sector and was the first internet company to list on the Taiwan Stock Exchange in 2005. TNL Mediagene was formed in May 2023 through the merger of The News Lens Co. and Mediagene Inc. and is known for its political neutrality and appeal to younger audiences. Investors tracking PChome’s performance should note its upcoming earnings release on April 30, 2025. For deeper insights into PChome’s financials and exclusive analysis, consider subscribing to InvestingPro, which offers comprehensive financial health metrics and expert recommendations.
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