Tractor Supply launches exclusive women’s apparel line with Molly Yeh

Published 22/08/2025, 14:06
Tractor Supply launches exclusive women’s apparel line with Molly Yeh

BRENTWOOD, Tenn. - Tractor Supply Company (NASDAQ:TSCO), the $32.4 billion retail giant with a "GOOD" financial health rating according to InvestingPro, announced Friday the launch of an exclusive women’s apparel collection in partnership with cookbook author and Food Network host Molly Yeh. The collection is now available at Tractor Supply’s more than 2,300 stores nationwide and on its website. The company, which has maintained dividend payments for 16 consecutive years, continues to expand its product offerings amid strong financial performance.

Priced between $19.99 and $59.99, the line features functional apparel with colorful designs, including denim overalls, double-knee jeans, flannel shirt jackets, cardigans, crewneck sweaters, and graphic tees. The collection incorporates bright greens, reds, yellows, pinks, and blues, reflecting Yeh’s personal style. This product expansion comes as the company maintains robust revenue of $15.1 billion in the last twelve months.

"The idea of creating clothing has been a dream of mine for as long as I can remember, so partnering with Tractor Supply was an easy ’yes,’" Yeh said in the press release. "I wanted to help fill the gap by creating a collection with personality, style and the versatility to go from the garden to a casual get-together."

Yeh, who lives on a sugar beet farm in East Grand Forks, Minnesota, collaborated with Tractor Supply on all aspects of the clothing line, from color choices to fits and fabrics.

Jenn Ward, Director of Product Development at Tractor Supply, said the company aimed to expand its women’s apparel offering with functional pieces that maintained style elements.

Additional styles from the collection will roll out through fall, including online-only designs available on the company’s website.

Tractor Supply Company, which ranks 296 on the Fortune 500, operates 2,335 stores across 49 states as of June 28, 2025, according to the company statement. With 17 analysts recently revising earnings estimates upward and a consensus price target suggesting potential upside, InvestingPro analysis reveals additional promising metrics among its comprehensive collection of 10+ ProTips and extensive financial data available to subscribers.

In other recent news, Tractor Supply Company announced a quarterly cash dividend of $0.23 per share, payable on September 9, 2025, to shareholders of record as of August 25, 2025. The company also revealed its new role as the exclusive national retailer for SmartEquine’s SmartPaks, which are now available in stores and online. This addition expands Tractor Supply’s product lineup with pre-portioned supplement packs designed for equine health. Analysts have responded positively to Tractor Supply’s recent performance, with Piper Sandler raising its price target to $67, citing strong second-quarter results despite delayed seasonal demand. DA Davidson also increased its price target to $70, highlighting an acceleration in comparable sales throughout the quarter. Similarly, Evercore ISI raised its price target to $65, noting a 1.5% increase in comparable sales during the second quarter, which surpassed Wall Street expectations. These developments reflect a broader positive sentiment among analysts regarding the company’s recent performance and strategic initiatives.

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