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SALT LAKE CITY - TruGolf Holdings, Inc. (NASDAQ:TRUG), a golf technology company with a market capitalization of $67.17 million, announced Monday that its new portable launch monitor, LaunchBox, will be available worldwide starting July 1, 2025. According to InvestingPro data, the company has shown revenue growth of 8.4% over the last twelve months.
The camera-based device utilizes high-speed cameras and infrared sensors to measure ball data both indoors and outdoors. According to the company’s press release, the system captures 12+ shot metrics without requiring special balls or markers.
Priced at $2,200, the launch monitor connects wirelessly via 5GHz Wi-Fi to PC and iOS devices. The product is integrated with TruGolf’s simulation platform, E6 APEX, which offers features including virtual golf courses, practice challenges, and club fitting capabilities.
"LaunchBox offers tour-level precision in a portable package that is truly affordable for everyday golfers," said Doug Bybee, Chief Revenue Officer at TruGolf, in the company statement.
This release marks TruGolf’s first entry into the portable simulator market. The company cited a June 2025 Business Research Insight report valuing the golf launch monitor market at $300 million.
The system features compatibility with IBM’s watsonx.ai technology, which powers commentary features within the software platform.
TruGolf, which has operated in the golf technology sector since 1983, stated that the product will be sold exclusively through the company’s website.
In other recent news, TruGolf Holdings, Inc. announced a series of significant developments. The company reported a 1-for-50 reverse stock split of its Class A common stock, effective June 23, 2025, reducing its outstanding shares from approximately 40.5 million to about 0.8 million. Additionally, TruGolf has signed a definitive agreement to acquire mlSpatial, an AI and machine learning engineering firm, to enhance its golf simulation technology. The financial terms of the acquisition were not disclosed.
TruGolf also received approval to increase its authorized Class A Common Stock shares from 90 million to 650 million, following a special stockholder meeting. The company addressed compliance issues with Nasdaq by securing an extension to meet the exchange’s listing requirements, with its listing transitioning to the Nasdaq Capital Market. Furthermore, TruGolf announced a $2 million stock repurchase program, authorized by the Board of Directors, aimed at bolstering shareholder value. The company’s CEO, Chris Jones, highlighted the solid capital position enabling this initiative. These developments are based on recent press releases and SEC filings.
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