Uber and OpenTable join for dining and transport ease

Published 31/03/2025, 13:06
©  Reuters

SAN FRANCISCO - Uber Technologies Inc. (NYSE: UBER) and OpenTable, part of Booking Holdings Inc. (NASDAQ: BKNG), have announced a strategic partnership aimed at enhancing the dining experience for users in several countries, including the United States, Canada, United Kingdom, Mexico, Australia, and Ireland. Booking Holdings, with a market capitalization of $152 billion and impressive gross profit margins of 86%, continues to strengthen its position as a dominant player in the travel and hospitality sector.

The collaboration, which is touted as a first in the industry, will integrate Uber’s ride-hailing and delivery services with OpenTable’s extensive network of restaurants. The partnership is set to introduce app integrations between Uber Eats, Uber, and OpenTable, providing customers with convenient options for dining reservations and transportation, along with membership benefits. According to InvestingPro data, Booking Holdings maintains a "GREAT" financial health score, supported by strong revenue growth of 11% in the last twelve months.

Uber’s CEO, Dara Khosrowshahi, emphasized the goal of simplifying the process for people to enjoy their cities, with the partnership facilitating easy access to restaurant bookings and transportation. Debby Soo, CEO of OpenTable, highlighted the interconnected nature of dining, delivery, and transportation, and expressed the company’s intent to streamline these daily experiences for both restaurants and diners.

The initiative is expected to be implemented in stages throughout the year, with both companies aiming to expand features and deepen integration over time. This partnership is seen as a strategic move to drive revenue and engage customers for the more than 1 million restaurants worldwide that collaborate with Uber and OpenTable.

Uber, founded in 2010, has grown into a platform that offers a variety of services, including ride-sharing and food delivery, while OpenTable, under Booking Holdings, provides reservation services to over 60,000 restaurants globally.

The information in this article is based on a press release statement.

In other recent news, Booking Holdings has reported a strong fourth-quarter performance, surpassing both consensus estimates and its own guidance, prompting DA Davidson to raise the company’s price target to $5,800 while maintaining a Buy rating. The firm noted a 13% increase in room night growth across all regions, suggesting robust demand for travel services. Meanwhile, UBS has reaffirmed a Buy rating with a $5,960 price target, highlighting Booking Holdings’ strategic Transformation Program aimed at cost reduction and product development. Evercore ISI also maintained its Outperform rating, setting a $5,500 price target, citing the company’s significant growth and profit opportunities in the online travel sector. However, Erste Group has downgraded Booking Holdings from Buy to Hold due to concerns about declining consumer confidence potentially affecting future earnings growth.

These developments come amid a broader downturn in travel stocks, influenced by Delta Air Lines’ reduced profit guidance and American Airlines’ revised loss expectations. Despite these sector-wide challenges, analysts from UBS and Evercore ISI express confidence in Booking Holdings’ strategic initiatives and growth potential. Investors are keenly observing how the company navigates these economic headwinds, with its diverse offerings and technological advancements being key factors. The mixed analyst ratings reflect varying perspectives on Booking Holdings’ ability to maintain its growth trajectory in a fluctuating market environment.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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