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Investing.com -- Uniqlo Japan posted a 2.4% increase in same-store sales and online sales for July 2025, with customer traffic rising 3.7% while per-customer spending declined 1.2%.
The Japanese clothing retailer’s directly operated stores and online sales grew by 4.4% during the month. The company noted that sales remained solid throughout July.
This performance follows stronger growth in previous years, with same-store and online sales increasing 8.1% in July 2024 and 8.7% in July 2023.
During July 2025, Uniqlo conducted five sales campaigns, one more than the previous year. These campaigns focused on Airism inner wear, bra tops, UV-cut items, core t-shirts, and jeans. The company highlighted that UV-cut items performed particularly well, showing strong growth.
The increase in same-store customer traffic reflected steady sales of summer merchandise and growth for core products that incorporated current trends.
The decline in same-store per-customer spending was attributed to customers purchasing fewer items, which the company described as a reaction to strong demand for innerwear in the same period last year.
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