Unity forms AI council with industry experts to boost innovation

SAN FRANCISCO - Unity (NYSE:U), the game development platform provider whose stock has surged over 100% in the past year and currently trades near its 52-week high, announced Thursday the formation of a Unity AI Council aimed at accelerating innovation across the company by bringing together AI experts and Unity’s product leadership.

The first two members appointed to the council are Jia Li, Co-Founder, President and Chief AI Officer of LiveX AI, and Julian Togelius, Associate Professor of Computer Science and Engineering at NYU and Co-Founder of modl.ai. The company plans to add more members in the coming months.

"AI is transforming our industry and accelerating the volume and pace of game creation," said Matt Bromberg, President and CEO of Unity. "We’re dedicated to providing the best platform in the world for the next era of interactive content creation." The company, with a market capitalization of $18.8 billion and annual revenue of $1.8 billion, maintains a strong liquidity position with current assets well exceeding short-term obligations.

Li, who previously served as the founding global head of R&D at Google Cloud AI and taught at Stanford University, brings expertise in developing human-like AI agents. She is an IEEE Fellow and also serves as chairperson of HealthUnity Corporation.

Togelius specializes in game AI, procedural content generation, and computational creativity. As an associate professor at NYU and co-founder of modl.ai, a company developing game-playing agents for quality assurance, he has led multiple projects at the intersection of games and technology.

The council formation comes as artificial intelligence increasingly influences game development processes and interactive experiences. Unity, which provides tools for creating games across mobile, PC, console, and extended reality platforms, aims to leverage the council’s expertise to enhance its offerings.

The announcement was made through a press release statement from the company.

In other recent news, Unity Software reported impressive second-quarter 2025 results, with revenue and EBITDA surpassing the high end of guidance by $15.9 million and $15.5 million, respectively. JMP Securities responded by raising its price target for Unity Software to $35 from $30, maintaining a Market Outperform rating. Wells Fargo also adjusted its price target for Unity Software, increasing it to $29 from $24, while keeping an Equal Weight rating. The firm noted that Unity’s revenue guidance of $440-450 million is slightly below buy-side expectations but has historically outperformed guidance by 4 percentage points on average.

Meanwhile, Oppenheimer maintained its Perform rating on Unity Software, highlighting mixed results from the company’s Vector platform. Unity’s Ad Network, which fully migrated to the Vector platform, showed a 15% quarter-over-quarter revenue growth, making up 49% of the company’s Grow Segment. In a separate development, Meta Platforms announced it would replace Unity with its own runtime engine for app development, revealed during Meta’s Connect event. This announcement coincided with the unveiling of Meta’s new $799 Ray-Ban Display smart glasses.

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