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WEST PALM BEACH/SAO PAULO - U.S. Polo Assn., the official brand of the United States Polo Association, announced today its entry into the Brazilian market through a partnership with local fashion industry leader Grupo Pasquini.
The expansion into Brazil, one of Latin America’s largest retail markets, is part of the brand’s global growth strategy. U.S. Polo Assn. currently maintains a presence in over 190 countries with more than 1,100 retail stores worldwide.
Grupo Pasquini, a 30-year veteran in Brazilian fashion based in Santa Catarina, will manage the brand’s multi-channel distribution across the country through wholesale accounts, owned stores, e-commerce, and marketplace platforms.
"Launching U.S. Polo Assn. in Brazil is a significant milestone for our global brand," said J. Michael Prince, President and CEO of USPA Global, in the press release.
Raritom Pasquini, Founder and President of Grupo Pasquini, stated that the brand "brings authenticity, global appeal, and a powerful story rooted in sport, which will resonate strongly with Brazilian consumers."
The partnership plans to open stores in major Brazilian cities including São Paulo, Rio de Janeiro, Belo Horizonte, Florianópolis, and Porto Alegre. The launch celebration is scheduled for today at the Rosewood São Paulo with an invitation-only event featuring fashion displays, art installations, and music performances.
The initial collection will include menswear and womenswear designed to reflect the sport of polo’s heritage while offering modern fashion elements.
This year marks the 135th anniversary for U.S. Polo Assn., which has been recognized as one of the top global sports licensors alongside major leagues like the NFL, NBA, and MLB, according to the company’s statement.
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