Victoria's Secret & Co reshuffles leadership to fuel growth

Published 08/04/2025, 22:06
Victoria's Secret & Co reshuffles leadership to fuel growth

REYNOLDSBURG, Ohio - Victoria's Secret & Co (NYSE: VSCO) has announced strategic leadership changes to propel the company's growth and innovation, as part of its Path to Potential strategy. The retailer appointed new presidents for its Victoria's Secret, PINK, and Beauty brands, aiming to enhance customer focus and drive brand expansion.

Anne Stephenson will take over as President of Victoria's Secret on May 12, bringing over 25 years of experience in merchandising and brand development. Her previous roles include Chief Merchandising Officer at Victoria's Secret & Co and leadership positions at Full Beauty Brands and Torrid.

Ali Dillion is set to become President of PINK on the same day. Dillion's background includes over two decades in merchandising and brand leadership, most recently as President of Alex Mill, and prior roles at Gap Inc. and J.Crew.

Amy Kocourek has already assumed her role as President of Beauty in March, leveraging her significant experience in product innovation and business transformation, including her recent position as Chief Merchandising Officer at Kendra Scott.

In addition, Adam Selman will join the company as SVP, Executive Creative Director on April 14, reporting directly to CEO Hillary Super. Selman is recognized for his creative vision and has been influential in fashion design and brand storytelling, notably for his work with Savage X Fenty and various high-profile artists.

CEO Hillary Super expressed confidence in the newly appointed leaders, citing their operational expertise and customer-centric approaches as key to unlocking the brands' full potential and capturing new consumer demographics. InvestingPro data shows the company trades at an attractive P/E ratio of 8.96 and maintains a strong free cash flow yield, suggesting potential value opportunity. InvestingPro subscribers have access to 10 additional key insights about VSCO's financial position and market outlook.

These appointments underscore Victoria's Secret & Co's commitment to innovation and market leadership, as the company continues to serve women through its portfolio of brands. The retailer operates over 1,380 retail stores globally and is known for its modern, fashion-inspired collections.

The information for this article is based on a press release statement from Victoria's Secret & Co.

In other recent news, Victoria's Secret & Co. reported stronger-than-expected financial results for the fourth quarter of 2025. The company achieved an earnings per share (EPS) of $2.60, surpassing Wall Street's forecast of $2.27, and reported revenue of $2.11 billion, exceeding the anticipated $2.09 billion. S&P Global Ratings revised its outlook for Victoria's Secret to stable from negative, citing improved operating performance and a reduction in debt. The rating agency noted a 1% increase in net sales and a 3% rise in comparable same-store sales, attributed to a strong holiday season.

Despite these positive outcomes, UBS and TD Cowen have adjusted their price targets for Victoria's Secret, with UBS lowering it to $25 and TD Cowen reducing it to $22.50. Analysts from both firms expressed concerns about the company's first-quarter guidance for 2025, which indicates a deceleration in sales growth and a decline in gross margins. Victoria's Secret has also announced plans to maintain adequate inventory levels and introduce new products to meet customer demand.

The company expects to open between 13 and 53 new stores in fiscal 2025, primarily through partner-operated outlets. Additionally, Victoria's Secret aims to repurchase shares worth up to $250 million over the next 12 to 24 months as part of its board-approved share-repurchase program. The company's focus remains on product innovation and operational efficiency, although challenges such as tariffs and consumer spending trends may impact future performance.

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