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SAN FRANCISCO - In a significant move for digital payments, Visa (NYSE:V), a $666 billion market cap payments giant with an impressive 97.77% gross profit margin, has partnered with Bridge, a Stripe-owned stablecoin orchestration platform, to launch a new card-issuing product. The collaboration aims to expand the usability of stablecoins by enabling fintech developers to offer Visa cards linked to stablecoin balances. According to InvestingPro analysis, Visa’s strong financial metrics suggest it’s well-positioned for this digital expansion, though the stock appears slightly overvalued at current levels.
Customers using these cards will be able to make purchases at any of Visa’s 150 million+ merchant locations worldwide, directly from their stablecoin balance. Transactions will be seamlessly converted from stablecoin to the local fiat currency, allowing for smooth payments akin to traditional card use. The service is set to start in Latin America, with Argentina, Colombia, Ecuador, Mexico, Peru, and Chile being the initial countries to benefit from this integration. This expansion aligns with Visa’s robust 10.19% revenue growth over the last twelve months, demonstrating the company’s successful execution of its growth strategy.
Visa’s Chief Product and Strategy Officer, Jack Forestell, emphasized the company’s commitment to integrating stablecoins into their network, enhancing consumer choice in financial management. The partnership with Bridge simplifies the process for developers to incorporate stablecoin-linked Visa cards into their products, with the potential to reach multiple countries through a single API. InvestingPro data reveals Visa maintains a "GREAT" overall financial health score, supporting its capacity for continued innovation and expansion in digital payments. Get access to dozens more exclusive ProTips and detailed financial metrics with an InvestingPro subscription.
Bridge’s CEO, Zach Abrams, highlighted the ease of use for consumers, who will be able to use stablecoins with the simple tap of a card. The integration with Visa is expected to significantly benefit developers, enabling them to create scalable card issuing products.
The move reflects Visa’s ongoing efforts to connect the world through innovative and secure payment solutions. The company operates across more than 200 countries, striving to include and uplift economies everywhere. Bridge, acquired by Stripe in February 2025, is at the forefront of stablecoin infrastructure, facilitating transitions between fiat currency and stablecoins.
The expansion of this service to Europe, Africa, and Asia is planned in the coming months, marking a considerable step in the adoption of stablecoins for mainstream financial transactions. This partnership is based on a press release statement and is a testament to the evolving landscape of digital payments and the growing demand for stablecoin utility in everyday commerce.
In other recent news, Visa Inc. has announced the launch of its Visa Intelligent Commerce initiative, which seeks to integrate artificial intelligence into shopping and payment experiences. The initiative was revealed at the Visa Global Product Drop event and is part of Visa’s ongoing efforts to modernize commerce. Visa aims to enhance the shopping experience by allowing AI agents to assist consumers in finding and purchasing products based on individual preferences. The initiative will leverage Visa’s expertise in AI and machine learning for risk and fraud management to ensure secure payment experiences. Visa is collaborating with notable industry leaders such as Anthropic, IBM, Microsoft, Mistral AI, OpenAI, Perplexity, Samsung, and Stripe to bring personalized and secure AI commerce to a global scale. Key features include AI-Ready Cards for enhanced security, AI-Powered Personalization for improved agent performance, and Simple and Secure AI Payments for setting spending limits. By incorporating payment technologies like tokenization and authentication APIs, Visa aims to provide consumers with confidence in using AI for shopping and transactions. This development is part of Visa’s broader mission to connect the world through a secure payments network.
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