Wix.com stock hits 52-week low at 104.6 USD

Published 19/11/2025, 15:32
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Wix.com Ltd shares have reached a 52-week low, trading at 104.6 USD, significantly below its 52-week high of 247.11 USD. This milestone reflects a substantial downturn for the company, with the stock down 40.84% year-to-date and 31% over the past year. According to InvestingPro analysis, the current price suggests Wix is trading below its Fair Value. The web development platform, known for its user-friendly website creation tools, has faced various challenges contributing to this drop in stock value, with a particularly steep 29.57% decline over the past six months. Despite these headwinds, InvestingPro data reveals management has been aggressively buying back shares, and net income is expected to grow this year. The current price level marks a critical point for investors and market analysts, as they assess the factors behind this decline and consider the company’s future prospects in the competitive tech industry. With a PEG ratio of 0.34, Wix is trading at a low P/E ratio relative to its near-term earnings growth potential—one of 13+ exclusive insights available in the comprehensive Pro Research Report.

In other recent news, Wix.com reported revenue of $505 million and free cash flow of $159 million, surpassing analysts’ expectations of $502 million and $153 million, respectively. BofA Securities has adjusted its price target for Wix.com to $170 from $210, while still maintaining a Buy rating. Benchmark has also reiterated a Buy rating with a price target of $230, noting potential guidance revisions due to foreign exchange factors. Wix.com has scheduled its Annual General Meeting of Shareholders for December 18, where various proposals will be voted on. Additionally, Wix.com announced the full integration of Royal Mail into its Wix Shipping service for UK merchants, enhancing their shipping operations. The company has also partnered with PayPal to enable AI-powered shopping, allowing merchants to use PayPal’s agentic commerce services for product discovery and payments. These developments reflect Wix.com’s ongoing efforts to enhance its platform capabilities and maintain strong investor interest.

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