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STAMFORD, Conn. - In a significant move within the sports entertainment industry, WWE, under TKO Group Holdings (NYSE: TKO), has partnered with Mexico’s Fillip to acquire the renowned lucha libre wrestling promotion, AAA. The acquisition, announced by the $25.5 billion market cap entertainment giant, comes as TKO demonstrates strong momentum with a 56.6% stock return over the past year. The news was shared during the WrestleMania 41 Saturday Countdown show in Las Vegas, featuring WWE and AAA executives and talent.
AAA, a staple in Mexican wrestling culture since 1992, has been a family-run organization and is known for its rich legacy and passionate fanbase. The Peña family, founders of AAA, will maintain involvement in the promotion’s operations post-acquisition, ensuring the continuity of its heritage. According to InvestingPro data, TKO’s impressive 67.4% revenue growth last year positions it well for this strategic expansion.
WWE’s Chief Content Officer, Paul "Triple H" Levesque, expressed the company’s enthusiasm for the partnership, highlighting the opportunity to blend WWE’s global reach with AAA’s tradition. Fillip’s Co-Founder and Co-CEO, Hugo López-Velarde, also indicated a positive outlook on the collaboration, aiming to elevate AAA’s business to new heights.
The acquisition is subject to customary closing conditions and is anticipated to be finalized in Q3 2025. Concurrent with the acquisition news, the event "Worlds Collide" was announced, set to feature talent from both WWE and AAA on Saturday, June 7 at the Kia Forum in Los Angeles.
This strategic move is expected to expand WWE’s influence in the Latin American market and bring AAA’s unique wrestling style to a broader audience. The transaction’s specifics, including financial terms, have not been disclosed.
The forward-looking statements in the press release from WWE and Fillip indicate the potential for growth and synergies between the companies but are subject to various risks and uncertainties. InvestingPro analysis shows TKO currently trading below its Fair Value, with analysts maintaining a strong buy consensus and forecasting continued sales growth. The information provided is based on a press release statement and InvestingPro data, which offers 8 additional key insights about TKO’s financial health and growth prospects.
In other recent news, TKO Group Holdings has disclosed updated financial information following its acquisition of assets from Endeavor Group Holdings. The company filed an 8-K with the SEC, providing recast historical audited financial data for the fiscal years ending December 31, 2023, and 2022. This move aims to offer a more accurate representation of TKO Group Holdings’ financial condition by integrating the acquired businesses’ historical data. In another significant development, Silver Lake and its affiliates have acquired majority control of TKO Group Holdings, holding approximately 60.9% of the total voting securities. This acquisition marks a change in control, although it does not trigger a "Change in Control" event under certain agreements. Additionally, TKO’s UFC has entered a multiyear partnership with Meta Platforms, Inc., designating Meta as its Official Fan Technology Partner and Official AI Glasses Partner. This collaboration will leverage Meta’s suite of technologies to enhance fan engagement and introduce new innovations, including a revamped fighter rankings system. These recent developments highlight strategic moves by TKO Group Holdings to expand its influence and operational capabilities.
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