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In a challenging market environment, Zebra Technologies Corp. (ZBRA) stock has touched a 52-week low, dipping to $265.01. The company, known for its barcode printers and enterprise-level data capture solutions, has faced headwinds that have pushed its shares to the lowest price level seen in the past year. With a market capitalization of $13.3 billion and robust revenue of nearly $5 billion, InvestingPro analysis suggests the stock is currently trading below its Fair Value. This downturn reflects a broader trend for Zebra Tech (NASDAQ:ZBRA), which has experienced a 1-year change with a decline of -12.75%, signaling a period of investor caution and a reassessment of the company’s growth prospects amidst evolving market conditions. Despite the recent volatility, InvestingPro data shows the company maintains healthy financials with a gross profit margin of 48.4% and positive earnings forecasts. Discover more insights with InvestingPro’s comprehensive research report, featuring detailed analysis of ZBRA and 1,400+ other top stocks.
In other recent news, Zebra Technologies reported strong fourth-quarter 2024 earnings, exceeding analyst expectations with an earnings per share (EPS) of $4, compared to a forecast of $3.95, and revenue of $1.33 billion, slightly above the anticipated $1.32 billion. This represents a 32% increase in revenue year-over-year, driven by robust sales across major product lines and geographic regions. Despite these positive results, the company has faced challenges due to import tariffs and market uncertainty, which have impacted its outlook for 2025. UBS and Needham both adjusted their price targets for Zebra Technologies, with UBS lowering its target to $425 and Needham to $395, while both firms maintained a Buy rating on the stock. The company’s management has provided guidance for 2025 that suggests mid-single-digit sales growth and a low double-digit increase in earnings. Analysts at Needham remain optimistic about Zebra Technologies’ performance in the coming years, citing strong fourth-quarter results and positive guidance for the first quarter of 2025. Zebra Technologies also announced a strategic acquisition of Fotoneo, a 3D machine vision company, expected to close in the first quarter, as part of its efforts to expand its market reach.
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