ZoomInfo partners with 5x5 Data to enhance B2B intelligence

Published 04/06/2025, 14:14
ZoomInfo partners with 5x5 Data to enhance B2B intelligence

VANCOUVER, Wash. - ZoomInfo (NASDAQ:ZI), a leader in go-to-market intelligence solutions with impressive gross profit margins of 88%, announced a strategic partnership with Five by Five Data (5x5 Data), aiming to bolster its business-to-business (B2B) data offerings. According to InvestingPro data, the company generated $1.2 billion in revenue over the last twelve months, demonstrating its significant market presence. The collaboration is set to enhance ZoomInfo’s data foundation by integrating the 5x5 Identity Graph, a vast network of contact and behavioral data.

The partnership with 5x5 Data, known for its collaborative data supply chain model, will allow ZoomInfo to access an ecosystem where data is contributed and verified by a network of member organizations. This is expected to improve the accuracy of ZoomInfo’s data resources and reduce the rate of data decay. With analysts projecting net income growth this year, this strategic move could further strengthen ZoomInfo’s market position. InvestingPro analysis reveals 8 additional key insights about ZoomInfo’s growth potential and financial health.

ZoomInfo’s Chief Data Officer, Brandon Tucker, highlighted the benefits of the partnership, stating that the integration of 5x5 Data’s living data source will lead to "less data decay, more actionable insights, and ultimately, better results" for their customers’ go-to-market strategies.

5x5 Data’s co-founder Brian Perks noted the collaboration as a validation of their mission to democratize high-quality data access. He emphasized that the partnership would enable ZoomInfo to offer precision data activation, enhancing the outcomes for ZoomInfo’s customers by providing the most accurate and up-to-date information for their campaigns.

The alliance is also expected to explore opportunities to leverage 5x5’s advanced identity graph, potentially offering ZoomInfo a more comprehensive view of individuals and companies.

This move underscores ZoomInfo’s commitment to innovation, data privacy compliance, and providing users with a competitive edge through data intelligence. The company is known for its AI-ready insights, trusted data, advanced automation, and a strong focus on data privacy, with GDPR and CCPA compliance and several data security certifications. Currently trading below its Fair Value, ZoomInfo maintains strong financial metrics with a return on invested capital of 6% and healthy cash flows. For detailed analysis and comprehensive insights, investors can access the full Pro Research Report available on InvestingPro, which covers over 1,400 top US stocks.

The information for this article is based on a press release statement.

In other recent news, ZoomInfo Technologies reported first-quarter results that exceeded expectations, driven by strong sales from enterprise and mid-market customers. Jefferies maintained a Buy rating on the company, with a price target of $15, highlighting the solid quarterly outcome as a positive trend in business fundamentals. Stifel also upheld its Buy rating, noting the introduction of GTM Studio as a significant enhancement, maintaining a price target of $14. Meanwhile, DA Davidson increased its price target to $10 from $8, but kept a Neutral rating due to ongoing challenges in the downmarket segment. KeyBanc reiterated an Underweight rating with a $7 price target, expressing concerns that ZoomInfo’s recent performance did not meet the heightened expectations set by the broader software sector. Despite a $10 million revenue beat and a $5 million upward revision in annual guidance, KeyBanc analysts remain cautious about the company’s ability to sustain growth. ZoomInfo’s updated guidance reflects a conservative approach amidst economic uncertainty, with no significant changes observed in client behavior. As the company continues to navigate market conditions, investors will closely monitor its performance and strategic initiatives.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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