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GameSquare Holdings Inc. (NASDAQ:GAME) announced its board of directors authorized a stock repurchase program of up to $5 million, funded by proceeds from its ethereum yield strategy that commenced August 1, 2025.
The company purchased 2,717 ethereum tokens for $10 million, increasing its treasury holdings to 15,630.07 ETH. GameSquare began its ethereum treasury strategy through Dialectic’s onchain yield platform, targeting annualized yields of 8% to 14%.
Under the repurchase program, GameSquare may buy shares through open market purchases, privately negotiated transactions, or other methods including Rule 10b5-1 trading plans. CEO Justin Kenna stated the company plans to use net income from the ethereum yield strategy to buy back stock when it trades below $1.50 per share.
"Every dollar of net income our ethereum yield strategy generates can be used to buy back our stock, provided it trades below $1.50 per share under our current plan," Kenna said in the press release.
GameSquare has deployed over $60 million in ethereum and NFT purchases as part of its crypto-native treasury initiative. The company maintains authorization to allocate up to $250 million toward its ethereum treasury strategy.
The media, entertainment and technology company operates gaming media networks and owns FaZe Clan. The yield program represents part of GameSquare’s strategy to convert ethereum holdings from passive assets into income-generating capital.