Jeffs’ Brands Targets up to $75M in Launch of AI-Driven Crypto Treasury Strategic Program

Published 04/08/2025, 14:12

Jeffs’ Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, today announced its plan to implement a cutting-edge, artificial intelligence (“AI”)-driven crypto treasury management strategic plan (the “Treasury Program”). The Treasury Program will focus on optimizing yields from five leading cryptocurrencies, including Bitcoin and stable coins, leveraging advanced AI technology to enhance returns.

Subject to the successful setup of its crypto wallets, the Company intends to allocate up to $75 million of the net proceeds from its recently committed million private placement of convertible promissory notes with an institutional investor, for the Treasury Program, assuming the closing of all remaining tranches of convertible promissory notes under the private placement. To date the Company has received $4.5 million in gross and may receive up to an additional $85.5 million in gross proceeds.

The Treasury Program will be managed by Quantum Crypto Assets Treasury Management Ltd. (“Quantum Crypto”), an affiliate of Tectona Ltd., one of Israel’s largest public crypto companies, which also holds a 41% stake in Horizon Digital Assets Ltd. (“Horizon”), a leading Israeli crypto trading platform.

Pursuant to an agreement entered into on August 4, 2025, between the Company and Quantum Crypto (the “Agreement”), Quantum Crypto will provide crypto treasury management services to the Company, including the required infrastructure to the proposed activity and facilitating speculative trading and staking services. All activities under the Agreement will be subject to Jeffs’ Brands’ review and approval and Jeffs’ Brands will retain full ownership of its digital assets and private keys. Quantum Crypto is also responsible for ensuring that all operations under the Agreement comply with applicable regulatory requirements, including Know Your Customer (KYC) and Anti-Money Laundering/Counter-Terrorism Financing (AML/CTF) obligations.

As consideration for its services under the Agreement, Quantum Crypto will receive a one-time setup fee of $25,000, a monthly fee equal to 0.125% of the monthly average daily balance of the Company’s crypto assets managed by Quantum Crypto, and a performance-based fee of 20% of the gross revenues of the Company from staking. In addition, the Company will issue Quantum Crypto a warrant to purchase up to 27,619 ordinary shares of the Company, at an exercise price of $0.01 per ordinary share (representing approximately 4.99% of Jeffs’ Brands’ currently outstanding ordinary shares) to Quantum Crypto. The compensation structure is designed to align long-term incentives between the parties and to support the successful performance of the Treasury Program and is subject to applicable laws.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.