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Jeffs’ Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, today announced its plan to implement a cutting-edge, artificial intelligence (“AI”)-driven crypto treasury management strategic plan (the “Treasury Program”). The Treasury Program will focus on optimizing yields from five leading cryptocurrencies, including Bitcoin and stable coins, leveraging advanced AI technology to enhance returns.
Subject to the successful setup of its crypto wallets, the Company intends to allocate up to $75 million of the net proceeds from its recently committed million private placement of convertible promissory notes with an institutional investor, for the Treasury Program, assuming the closing of all remaining tranches of convertible promissory notes under the private placement. To date the Company has received $4.5 million in gross and may receive up to an additional $85.5 million in gross proceeds.
The Treasury Program will be managed by Quantum Crypto Assets Treasury Management Ltd. (“Quantum Crypto”), an affiliate of Tectona Ltd., one of Israel’s largest public crypto companies, which also holds a 41% stake in Horizon Digital Assets Ltd. (“Horizon”), a leading Israeli crypto trading platform.
Pursuant to an agreement entered into on August 4, 2025, between the Company and Quantum Crypto (the “Agreement”), Quantum Crypto will provide crypto treasury management services to the Company, including the required infrastructure to the proposed activity and facilitating speculative trading and staking services. All activities under the Agreement will be subject to Jeffs’ Brands’ review and approval and Jeffs’ Brands will retain full ownership of its digital assets and private keys. Quantum Crypto is also responsible for ensuring that all operations under the Agreement comply with applicable regulatory requirements, including Know Your Customer (KYC) and Anti-Money Laundering/Counter-Terrorism Financing (AML/CTF) obligations.
As consideration for its services under the Agreement, Quantum Crypto will receive a one-time setup fee of $25,000, a monthly fee equal to 0.125% of the monthly average daily balance of the Company’s crypto assets managed by Quantum Crypto, and a performance-based fee of 20% of the gross revenues of the Company from staking. In addition, the Company will issue Quantum Crypto a warrant to purchase up to 27,619 ordinary shares of the Company, at an exercise price of $0.01 per ordinary share (representing approximately 4.99% of Jeffs’ Brands’ currently outstanding ordinary shares) to Quantum Crypto. The compensation structure is designed to align long-term incentives between the parties and to support the successful performance of the Treasury Program and is subject to applicable laws.