LQR House explores crypto integration with investor backing

Published 17/07/2025, 21:06

LQR House Inc. (YHC) announced plans to integrate cryptocurrency and blockchain technology into its business model, according to a company statement. The spirits and beverage ecommerce platform said the strategic shift has support from Leshner, a decentralized finance investor who purchased a stake in the company.

The company previously approved allocating treasury funds to Bitcoin and stated intentions to explore mining infrastructure investment through partnerships with Bitmain and Polaris Capital. LQR House said it views digital assets as a foundational element of its evolving business model rather than just diversification.

As of July 16, 2025, LQR House reported 6,809,578 shares outstanding, over $20 million in sales through its at-the-market program, and zero debt. The company operates cwspirits.com, an alcohol marketplace that delivers spirits, wines, and champagnes across the United States.

"We’re not pivoting-we’re expanding," said Sean Dollinger, CEO of LQR House. "Our vision is to build a platform that combines the strength of ecommerce with the power of digital assets."

The company noted that Leshner no longer intends to pursue a controlling interest and that LQR House plans to seek advice from Leshner or community members he may suggest. The company stated that digital asset investments and related transactions remain subject to definitive agreements, corporate approvals, and regulatory approvals.

LQR House cautioned that no assurances exist regarding entering definitive agreements with Leshner or completing the described transactions.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.