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LQR House Inc. (YHC) announced plans to integrate cryptocurrency and blockchain technology into its business model, according to a company statement. The spirits and beverage ecommerce platform said the strategic shift has support from Leshner, a decentralized finance investor who purchased a stake in the company.
The company previously approved allocating treasury funds to Bitcoin and stated intentions to explore mining infrastructure investment through partnerships with Bitmain and Polaris Capital. LQR House said it views digital assets as a foundational element of its evolving business model rather than just diversification.
As of July 16, 2025, LQR House reported 6,809,578 shares outstanding, over $20 million in sales through its at-the-market program, and zero debt. The company operates cwspirits.com, an alcohol marketplace that delivers spirits, wines, and champagnes across the United States.
"We’re not pivoting-we’re expanding," said Sean Dollinger, CEO of LQR House. "Our vision is to build a platform that combines the strength of ecommerce with the power of digital assets."
The company noted that Leshner no longer intends to pursue a controlling interest and that LQR House plans to seek advice from Leshner or community members he may suggest. The company stated that digital asset investments and related transactions remain subject to definitive agreements, corporate approvals, and regulatory approvals.
LQR House cautioned that no assurances exist regarding entering definitive agreements with Leshner or completing the described transactions.