Coin Edition -
- VeChain highlights trends and challenges in achieving true sustainability.
- Consumers demand greener products, driving global market shifts.
- Social media users suggest incentive tokens for sustainable actions.
VeChain recently tweeted about the growing trend of sustainability, noting that while the topic is gaining traction, true sustainability has not yet been achieved.
Sustainability is trendy, but we are not there yet!More people are sharing their sustainable choices on social media than ever, yet only 10% of consumers have sustainability as their number one purchase criterion.How do we get the number to go up?