BOJ keeps interest rates flat, but flags rate hikes on rising inflation, GDP
BEIJING - Baozun Inc . (NASDAQ:BZUN) reported mixed fourth quarter 2024 results on Thursday, with earnings falling short of expectations while revenue slightly exceeded estimates.
The e-commerce solutions provider’s shares rose 1.14% following the announcement.
Baozun posted adjusted earnings per American Depositary Share (ADS) of RMB0.77 ($0.11), missing analyst estimates of RMB1.12. However, revenue came in at RMB2.99 billion ($410.2 million), marginally above the consensus forecast of RMB2.98 billion and representing a 7.7% increase YoY.
The company’s E-Commerce segment saw revenue grow 6% YoY, while Brand Management revenue accelerated 17% compared to the same quarter last year. Adjusted operating profit for the E-Commerce segment improved 16.3% to RMB137.4 million ($18.8 million), while the Brand Management segment narrowed its adjusted operating loss by 19.7% to RMB34.2 million ($4.7 million).
"Baozun delivered solid topline growth in the fourth quarter of 2024," said Catherine Zhu, Chief Financial Officer. "While investing in our strategic initiatives, we have also implemented comprehensive measures to enhance efficiency and optimize costs."
The company’s non-GAAP income from operations increased 36.6% YoY to RMB103.3 million ($14.2 million), with the non-GAAP operating margin improving to 3.5% from 2.7% in the year-ago quarter.
As of December 31, 2024, Baozun’s cash and cash equivalents, restricted cash, and short-term investments totaled RMB2,915.9 million ($399.5 million), compared to RMB3,072.8 million at the end of 2023.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.