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SHANGHAI - Baozun Inc . (NASDAQ:BZUN) reported better-than-expected first quarter results on Wednesday.
The company’s shares were up 4.7% in pre-market trading following the release.
The Chinese e-commerce solutions provider posted a non-GAAP loss of RMB0.99 per American Depositary Share (ADS) for Q1 2025, beating analyst estimates for a loss of RMB1.66 per ADS. Revenue rose 4.3% YoY to RMB2.06 billion ($284.5 million).
"Baozun continues to execute our strategic transformation with consistent quarterly progress," said Vincent Qiu, Chairman and CEO of Baozun. "Our revenue streams have become more diversified, and our operational excellence continues to strengthen across the businesses."
The company’s E-Commerce segment revenue increased 1.4% YoY, while Brand Management revenue jumped 23.4% YoY. Total (EPA:TTEF) product sales grew 14.4% to RMB809.3 million.
Baozun’s operating loss widened to RMB84.0 million from RMB54.8 million a year ago. Non-GAAP operating loss was RMB66.9 million, compared to RMB17.5 million in Q1 2024.
Catherine Zhu, CFO of Baozun, noted that the Brand Management segment’s operating loss narrowed by 28% YoY and "remains on track to deliver ongoing profitability improvement throughout the year."
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