Cricut Q4 earnings beat estimates, revenue falls short

Published 04/03/2025, 22:18
Cricut Q4 earnings beat estimates, revenue falls short

SOUTH JORDAN, Utah - Cricut Inc. (NASDAQ:CRCT) reported fourth quarter earnings that beat analyst estimates, while revenue fell short of expectations.

The creative technology company posted adjusted earnings per share of $0.06, exceeding the analyst consensus of $0.04. However, revenue declined 9% year-over-year to $209.3 million, missing estimates of $231.16 million.

For the full year 2024, Cricut generated revenue of $712.5 million, down 7% compared to 2023. The company reported net income of $62.8 million, or 8.8% of revenue, up from $53.6 million in 2023.

"While we are pleased with our growth in operating income, we are working with tremendous urgency and focus to drive to an inflection point for growth," said CEO Ashish Arora. He noted the company recently launched two new cutting machines and is making incremental investments in several areas.

Cricut’s paid subscribers increased 7% YoY to 2.96 million. Platform revenue grew 2% to $79.4 million, while products revenue fell 15% to $129.9 million in Q4.

The company generated $265 million in cash from operations in 2024 and ended the year with $337 million in cash and no debt. Cricut expects to remain profitable each quarter and generate significant positive cash flow in 2025.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.